Simon Høiberg

Solo founders: stop betting it all on one idea.

Run a portfolio of 3 small bets.
Pick fast. Validate faster.

Here's the playbook:

1) The rule
- 3 small bets > 1 big bet.
- Target: $1–3k MRR each.

2) Pick bets
- Reachable audience.
- Already knows the pain.
- Your edge: AI workflow/speed/data.

3) Effort vs TAM
Start in *High TAM / Low Effort*
Quick wins live in *Low TAM / Low Effort*
Avoid *Low TAM / High Effort*
*High TAM / High Effort* after traction.

4) 7-Day Validation
Calls → LP → Price → Prototype → Checkout → Demos → Payments.

5) Decisions
KEEP: ≥5 paid in 14 days.
DOUBLE: Payback < 2 months.
KILL: <3 paid after 30 days.

6) Tiny Ops
- Lindy/n8n automation.
- Docs + RAG.
- Feature flags.

Pick your 3.
Plot the quadrant.
Run the sprint.
Ship the winners.

2 weeks ago | [YT] | 149