Invidious

How I Think About Crafting Clickable Titles on YouTube 🤨

When I sit down to write a title, I’m not thinking about SEO or search. I’m thinking about clickability — what makes a viewer stop scrolling and say, “I have to watch this.”

Here’s how I break it down:

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Anchors 🤨

• Anchors are the core idea. They’re the must-have words that tell YouTube exactly what the video is about.
Example:
• “YouTube algorithm” in what does the YouTube algorithm favor
• “YouTube monetization” in new YouTube monetization rules 2025
• Why they matter: Anchors make sure your video is connected to the right audience. They give YouTube confidence about where to recommend your video.
• Pro tip: Don’t skip the anchor. Build around it. Wrap curiosity, emotion, or tension around it, but keep it in the title.

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Modifiers 🤨
• Modifiers make it irresistible. They’re the words that add intrigue, urgency, or specificity.
Example:
• “favor” in what does the YouTube algorithm favor
• “fast” in grow YouTube channel fast
• “without ads” in make money on YouTube without ads
• Why they matter: Modifiers are where the click happens. They turn a boring statement into something that feels fresh, urgent, or personally relevant.

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The Combo 🤨

The magic happens when you combine anchor + modifier in a natural, curiosity-driven way.
• Too anchor-heavy? Feels boring.
• Too modifier-heavy? Feels clickbaity.
• Balanced? That’s where you get titles that pull in views and keep your audience happy.

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Example:
• Plain: YouTube Algorithm Explained
• Clickable: What the YouTube Algorithm Really Favors 🤨