Greetings to my basketball family (and anyone else who is part of the family).
Over the last 19 years, we developed, refined and perfected our "DIY ESPN" model of high school sports broadcast coverage, giving you a first look at fantastic figures like Chet Holmgren, Jalen Suggs, Tayler Hill, Rachel Banham and Paige Bueckers. For a time, our games were outdrawing livestream coverage from other outlets, but several changes in recent years caused us to reassess the purpose of our TSB Television channel.
First, the pandemic led to an increased focus on live streams over broadcasts with higher production value. This isn't a criticism of the audience, just an acknowledgment that what they value might not fully align with what stations like ours provide. After the worst of the pandemic passed, several stations in the Twin Cities added me to their roster of broadcasters, to a point where I'm calling games virtually every day of the week during the school year. To put it simply, there's only one me and a lot of parties to consider. Finally, adjustments to the algorithm led to decreased viewership of sports broadcasts across virtually every channel who offers it. That in turn has lowered the revenue we draw from our YouTube partnership, making game coverage more difficult to justify from an economic lens. Support from local boosters has mitigated the impact on a few occasions, but trendlines suggest that our games won't be drawing 100,000+ viewers like they once did.
Where do we go from here? Our game coverage won't go away entirely, but we'll likely concentrate our efforts on invitationals and leagues that aren't covered at the same level as a typical high school game. Taking inspiration from our work with the Minnesota History Center's Girlhood exhibit last year, we also plan to produce more documentary-style programming, including a series featuring all the Miss Basketball Minnesota winners we interviewed for the Girlhood exhibit.
To achieve this mission, we're looking to raise funds to cover equipment and potential licensing costs. In the near future, we'll roll out updated perks on our Patreon and YouTube membership pages to reflect our retooled mission, but if you wish to join us now, you can sign up for a YouTube membership here or visit the TSB Television Patreon page: www.patreon.com/tsbtelevision.
Whatever the future holds, we'll provide a platform for people in sports and elsewhere to share their stories! Thanks for listening, and we'll see you next time!
TSB Television
Greetings to my basketball family (and anyone else who is part of the family).
Over the last 19 years, we developed, refined and perfected our "DIY ESPN" model of high school sports broadcast coverage, giving you a first look at fantastic figures like Chet Holmgren, Jalen Suggs, Tayler Hill, Rachel Banham and Paige Bueckers. For a time, our games were outdrawing livestream coverage from other outlets, but several changes in recent years caused us to reassess the purpose of our TSB Television channel.
First, the pandemic led to an increased focus on live streams over broadcasts with higher production value. This isn't a criticism of the audience, just an acknowledgment that what they value might not fully align with what stations like ours provide. After the worst of the pandemic passed, several stations in the Twin Cities added me to their roster of broadcasters, to a point where I'm calling games virtually every day of the week during the school year. To put it simply, there's only one me and a lot of parties to consider. Finally, adjustments to the algorithm led to decreased viewership of sports broadcasts across virtually every channel who offers it. That in turn has lowered the revenue we draw from our YouTube partnership, making game coverage more difficult to justify from an economic lens. Support from local boosters has mitigated the impact on a few occasions, but trendlines suggest that our games won't be drawing 100,000+ viewers like they once did.
Where do we go from here? Our game coverage won't go away entirely, but we'll likely concentrate our efforts on invitationals and leagues that aren't covered at the same level as a typical high school game. Taking inspiration from our work with the Minnesota History Center's Girlhood exhibit last year, we also plan to produce more documentary-style programming, including a series featuring all the Miss Basketball Minnesota winners we interviewed for the Girlhood exhibit.
To achieve this mission, we're looking to raise funds to cover equipment and potential licensing costs. In the near future, we'll roll out updated perks on our Patreon and YouTube membership pages to reflect our retooled mission, but if you wish to join us now, you can sign up for a YouTube membership here or visit the TSB Television Patreon page: www.patreon.com/tsbtelevision.
Whatever the future holds, we'll provide a platform for people in sports and elsewhere to share their stories! Thanks for listening, and we'll see you next time!
5 months ago | [YT] | 4