an update 🙂 For the past 6 years, most of the content I’ve created has been about content creation and the creator economy. But this year, I’ve been feeling… disconnected? Tired? I feel like so much of the conversation has been about racing to be the biggest and the best, feeding algorithms, optimizing processes for maximum exposure, and the never-ending chase towards incomprehensibly large numbers.
Content creation started to feel exhausting and before I knew it, I found myself avoiding it all.
At first, I thought it was burnout because that’s the default reason for every creator struggle it seems. But it’s wasn’t.
A few months ago, my brother finally convinced me to play Final Fantasy XIV. I’ve avoided it for years because even though I’m a lifelong gamer, I didn’t want to play an MMO.
But I decided to give it a shot and not even exaggerating, it’s been life-changing.
This freakin’ game has reinvigorated the fire in me, to the point where I FINALLY decided to bring my long-time dream for a YouTube gaming channel to life: HeatherJustPlay.
And I can’t stop thinking about making more videos. That ITCH is back. The spark of creativity where ideas wake me up in the middle of the night, where I’m excited to see what I can come up with.
Working on HeatherJustPlay has reminded me about the MAGIC of YouTube, the thing that brought me and Tom together, the reason I became a YouTube coach in the first place.
This potential of being able to share your enthusiasm with other people who get it. THIS is what it’s about. It’s such a special thing that this platform allows us to connect with people we would never otherwise meet (FOR FREE) and in the past month, I’ve felt like I’ve made so many new friends who love video games as much as I do.
So I’m hanging up the HeatherJustCreate/YouTube coach hat for a while and going all in on HeatherJustPlay. It makes me happy. It’s creatively challenging. It’s fun.
And it feels right. It feels like everything was leading up to this and I’m so grateful. I can’t wait to see what happens next! :)
Heather Ramirez
an update 🙂 For the past 6 years, most of the content I’ve created has been about content creation and the creator economy. But this year, I’ve been feeling… disconnected? Tired? I feel like so much of the conversation has been about racing to be the biggest and the best, feeding algorithms, optimizing processes for maximum exposure, and the never-ending chase towards incomprehensibly large numbers.
Content creation started to feel exhausting and before I knew it, I found myself avoiding it all.
At first, I thought it was burnout because that’s the default reason for every creator struggle it seems. But it’s wasn’t.
A few months ago, my brother finally convinced me to play Final Fantasy XIV. I’ve avoided it for years because even though I’m a lifelong gamer, I didn’t want to play an MMO.
But I decided to give it a shot and not even exaggerating, it’s been life-changing.
This freakin’ game has reinvigorated the fire in me, to the point where I FINALLY decided to bring my long-time dream for a YouTube gaming channel to life: HeatherJustPlay.
And I can’t stop thinking about making more videos. That ITCH is back. The spark of creativity where ideas wake me up in the middle of the night, where I’m excited to see what I can come up with.
Working on HeatherJustPlay has reminded me about the MAGIC of YouTube, the thing that brought me and Tom together, the reason I became a YouTube coach in the first place.
This potential of being able to share your enthusiasm with other people who get it. THIS is what it’s about. It’s such a special thing that this platform allows us to connect with people we would never otherwise meet (FOR FREE) and in the past month, I’ve felt like I’ve made so many new friends who love video games as much as I do.
So I’m hanging up the HeatherJustCreate/YouTube coach hat for a while and going all in on HeatherJustPlay. It makes me happy. It’s creatively challenging. It’s fun.
And it feels right. It feels like everything was leading up to this and I’m so grateful. I can’t wait to see what happens next! :)
3 years ago | [YT] | 31