Arjun Kanungo

Today I got a reality check about my YouTube channel. An expert told me that because I wasn’t consistent for years, the channel’s health has dropped a lot. And honestly, it’s my fault. My songs have been everywhere – Sony Music, Vyrl, Saregama, T-Series, Desi Music Factory, Spinnin’ Records – but not really on my own channel. 💀

Since April I’ve been posting regularly, but something still felt off. Two weeks ago, a fan (who’s also a YouTuber with 2 million subs) told me there’s something wrong, so I got an expert to look into it. Here’s what I learned:
1. Too much random content – vlogs and BTS are fine, but music has to be the focus. YouTube doesn’t know who to recommend my channel to anymore. So if you see me posting random shit, tell me.
2. I need to go live more often. This is obvious. I’m going to.
3. Keep the music consistent – I promise at least 1 song every month, maybe 2–3.

I wish I’d done this earlier, but glad I did it now. Ab aayega maza. Let’s begin our road to 1 million subscribers finally!

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1 month ago | [YT] | 724