Publishing this video last week was genuinely terrifying. It is our most ambitious, complex and weird video to date, and I've been relieved and delighted at how it's been received. Experimentation has always been really important to us, as is showcasing how wonderful and interesting coffee can be. This is a combination of those things, and making it allowed us to work with a tonne of super-talented people (check the description!). If you haven't seen it yet, then I hope you'll give it a watch!
James Hoffmann
Publishing this video last week was genuinely terrifying. It is our most ambitious, complex and weird video to date, and I've been relieved and delighted at how it's been received. Experimentation has always been really important to us, as is showcasing how wonderful and interesting coffee can be. This is a combination of those things, and making it allowed us to work with a tonne of super-talented people (check the description!). If you haven't seen it yet, then I hope you'll give it a watch!
11 months ago | [YT] | 2,826