📈 #imSTATS: What if we told you that your conversion tracking is probably missing 35% of the sales you're actually generating?
35% more conversions are captured with server-side tracking versus just using client-side tracking alone
Here's what's happening: iOS privacy updates, cookie restrictions, and ad blockers are systematically breaking your client-side tracking. Every time a user opts out, uses an ad blocker, or blocks cookies, your analytics just shrugs and pretends that conversion never happened.
Here's the truth: you're not losing conversions - you're losing visibility into conversions that are actually happening.
Your campaigns might be performing 35% better than your dashboard is telling you, but if you can't measure it, you can't optimize it, defend your budget, or prove ROI to stakeholders who think your ads aren't working.
What's the opportunity here?
While competitors are making budget decisions based on incomplete data, server-side tracking gives you the full picture. You'll finally see the true performance of your campaigns and optimize based on reality instead of whatever makes it through the tracking gauntlet.
Are you currently using server-side tracking or relying entirely on pixels and client-side tags?
imFORZA
📈 #imSTATS: What if we told you that your conversion tracking is probably missing 35% of the sales you're actually generating?
35% more conversions are captured with server-side tracking versus just using client-side tracking alone
Here's what's happening: iOS privacy updates, cookie restrictions, and ad blockers are systematically breaking your client-side tracking. Every time a user opts out, uses an ad blocker, or blocks cookies, your analytics just shrugs and pretends that conversion never happened.
Here's the truth: you're not losing conversions - you're losing visibility into conversions that are actually happening.
Your campaigns might be performing 35% better than your dashboard is telling you, but if you can't measure it, you can't optimize it, defend your budget, or prove ROI to stakeholders who think your ads aren't working.
What's the opportunity here?
While competitors are making budget decisions based on incomplete data, server-side tracking gives you the full picture. You'll finally see the true performance of your campaigns and optimize based on reality instead of whatever makes it through the tracking gauntlet.
Are you currently using server-side tracking or relying entirely on pixels and client-side tags?
#MarketingStats #Analytics #ServerSideTracking
6 days ago | [YT] | 0