Joanne Toller - Fundraising Coach
We talk a lot about donor acquisition, but what about donor memory? It’s not the big things that cause supporters to drift away... it’s the silence after their gift. The absence of gratitude. The feeling that they didn’t matter. Your thank-you isn’t just good manners. It’s donor retention strategy. If you’re behind, don’t panic. Catch up. Say thanks. It’s never too late to make someone feel seen.
4 months ago | [YT] | 9
Joanne Toller - Fundraising Coach
We talk a lot about donor acquisition, but what about donor memory?
It’s not the big things that cause supporters to drift away... it’s the silence after their gift.
The absence of gratitude.
The feeling that they didn’t matter.
Your thank-you isn’t just good manners. It’s donor retention strategy.
If you’re behind, don’t panic. Catch up. Say thanks. It’s never too late to make someone feel seen.
4 months ago | [YT] | 9