Have you seen this French ad? I keep hearing that it’s “going viral worldwide,” though I suspect French media might be hyping it up a bit 😅 It’s a super cute story about a wolf who scares all the other animals in the forest, then decides to learn how to cook so he can show up to the Christmas party with a veggie pie and finally be accepted. Very cute! It was made by an animation studio in the south of France for a big supermarket chain, and people are really praising it because it didn’t use AI, unlike some competitors. That alone seems to have earned the brand extra points. I’m curious what you think about it, especially when it comes to how the public sees AI right now and how brands are starting to capitalise on that
Alice Cappelle
Have you seen this French ad? I keep hearing that it’s “going viral worldwide,” though I suspect French media might be hyping it up a bit 😅 It’s a super cute story about a wolf who scares all the other animals in the forest, then decides to learn how to cook so he can show up to the Christmas party with a veggie pie and finally be accepted. Very cute!
It was made by an animation studio in the south of France for a big supermarket chain, and people are really praising it because it didn’t use AI, unlike some competitors. That alone seems to have earned the brand extra points.
I’m curious what you think about it, especially when it comes to how the public sees AI right now and how brands are starting to capitalise on that
2 days ago | [YT] | 2,336