Qualitative research normally goes after more in-depth, lived, and unique experiences about a phenomenon. Different approaches of a qualitative study reflect the similar evaluative patterns:
Case Study
This approach investigates a specific organization, entity, company, or event in-depth, using multiple data sources and triangulation. Researchers may conduct either single or multiple case studies depending on the requirements of their inquiry.
Phenomenology
This method delves into the distinctive lived experiences of individuals, extending beyond mere participant perspectives. It's particularly suited to studying experiences that are not common or generalizable, making it less applicable to routine processes or perspectives, such as those found in business.
Grounded Theory
Aimed at developing or refining theory about a phenomenon, this approach is best suited when there is no existing theory, or the available theories are insufficient to fully explain the subject of study.
Ethnography
This technique involves studying a culture by becoming immersed in the population and context under investigation, offering an insider's perspective on the phenomena being studied.
Narrative Research This method focuses on exploring phenomena through the lens of storytelling, allowing participants to articulate their experiences in a narrative form.
Sufi Nouman Riaz
Qualitative research normally goes after more in-depth, lived, and unique experiences about a phenomenon. Different approaches of a qualitative study reflect the similar evaluative patterns:
Case Study
This approach investigates a specific organization, entity, company, or event in-depth, using multiple data sources and triangulation. Researchers may conduct either single or multiple case studies depending on the requirements of their inquiry.
Phenomenology
This method delves into the distinctive lived experiences of individuals, extending beyond mere participant perspectives. It's particularly suited to studying experiences that are not common or generalizable, making it less applicable to routine processes or perspectives, such as those found in business.
Grounded Theory
Aimed at developing or refining theory about a phenomenon, this approach is best suited when there is no existing theory, or the available theories are insufficient to fully explain the subject of study.
Ethnography
This technique involves studying a culture by becoming immersed in the population and context under investigation, offering an insider's perspective on the phenomena being studied.
Narrative Research
This method focuses on exploring phenomena through the lens of storytelling, allowing participants to articulate their experiences in a narrative form.
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