I have been fascinated by the Labubu trend this year.
I was amazed to see how rapidly the craze spread from being a quirky accessory on a celebrity's designer handbag to a must-have for children, who carried not just one, but clusters of them on their school bags. ๐ค
My first thought, like many, was that this had to be brilliant marketing. The organic (and not-so-organic) push from viral social media content was undeniable, with influencers doing boxes and boxes of unboxings, turning every reveal into a miniature event. ๐
But as the trend exploded, I started thinking beyond the surface. When Pop Mart, the company behind Labubu, announced its profits were set to soar by at least 350%, I knew there had to be a more systematic force at play.
Here is my take on how AI played a decisive, if often invisible, role:
1) ๐๐ ๐ฉ๐จ๐ฐ๐๐ซ๐๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง + ๐๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐ก๐ฒ๐ฉ๐ ๐ฒ There are many AI apps that people can use to generate their own Labubu-inspired digital art and avatars. AI apps can transform selfies, pets, or objects into personalized Labubu versions. The ability to customize content has deepened emotional connection among fans and potential customers, driving enthusiastic sharing across TikTok, Instagram, and other platforms.
2) ๐๐ ๐๐๐ง๐ฎ๐๐๐๐ญ๐ฎ๐ซ๐๐ ๐๐ข๐ซ๐๐ฅ๐ข๐ญ๐ฒ ๐พ When a celebrity posted Labubu or an unboxing video started gaining traction, the AI didn't just show it to existing followers. It recognized a potential hit and immediately force-fed it to the "For You" pages of millions of users, creating a powerful viral loop that is impossible without AI. This is how the trend broke out of its niche and achieved global scale at crazy speed.
3)๐๐๐๐ฅ-๐๐ข๐ฆ๐ ๐๐๐ง๐ญ๐ข๐ฆ๐๐ง๐ญ & ๐๐๐ฆ๐๐ง๐ ๐๐ซ๐๐๐ค๐ข๐ง๐ ๐ AI monitored comments, reactions, and purchase intent in real-time, has played a huge role in helping Pop Mart adjust supply, create scarcity, and fuel FOMO at just the right moment. This is why you saw Labubu everywhere and why stores kept โselling out.โ
Now, hereโs the big question: ๐๐ ๐ฐ๐ ๐๐ฉ๐ฉ๐ฅ๐ฒ ๐ญ๐ก๐๐ฌ๐ ๐ญ๐ก๐ซ๐๐ ๐๐ ๐ฅ๐๐ฏ๐๐ซ๐ฌ ๐ญ๐จ ๐๐ง๐ฒ ๐จ๐ญ๐ก๐๐ซ ๐ง๐๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค?
My opinion is that ๐๐ ๐ง๐๐๐๐ฌ ๐ ๐ฆ๐๐ ๐ข๐๐๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ญ๐จ ๐๐ฆ๐ฉ๐ฅ๐ข๐๐ฒ. The AI framework I mentioned above is a powerful amplifier, but it cannot create energy from nothing. It worked for Labubu because the non-AI fundamentals were perfectly in place like A ๐๐ง๐ข๐ช๐ฎ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ("ugly cute" ) and ๐ฉ๐จ๐ฐ๐๐ซ๐๐ฎ๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฅ where a thrilling "hunt," driving repeat purchases and a lucrative secondary market.
I canโt wait to see how long this craze lives.. thoughts?๐ญ๐
Talk Tech With Sonakshi
๐บ ๐๐ก๐ ๐๐๐๐ฎ๐๐ฎ ๐๐ฅ๐๐ฒ๐๐จ๐จ๐ค: ๐๐จ๐ฐ ๐๐ + ๐๐ฒ๐ฉ๐ ๐๐ฎ๐ข๐ฅ๐ญ ๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง-๐๐จ๐ฅ๐ฅ๐๐ซ ๐๐๐ฌ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐ฐ
I have been fascinated by the Labubu trend this year.
I was amazed to see how rapidly the craze spread from being a quirky accessory on a celebrity's designer handbag to a must-have for children, who carried not just one, but clusters of them on their school bags. ๐ค
My first thought, like many, was that this had to be brilliant marketing. The organic (and not-so-organic) push from viral social media content was undeniable, with influencers doing boxes and boxes of unboxings, turning every reveal into a miniature event. ๐
But as the trend exploded, I started thinking beyond the surface. When Pop Mart, the company behind Labubu, announced its profits were set to soar by at least 350%, I knew there had to be a more systematic force at play.
Here is my take on how AI played a decisive, if often invisible, role:
1) ๐๐ ๐ฉ๐จ๐ฐ๐๐ซ๐๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง + ๐๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐ก๐ฒ๐ฉ๐ ๐ฒ
There are many AI apps that people can use to generate their own Labubu-inspired digital art and avatars. AI apps can transform selfies, pets, or objects into personalized Labubu versions. The ability to customize content has deepened emotional connection among fans and potential customers, driving enthusiastic sharing across TikTok, Instagram, and other platforms.
2) ๐๐ ๐๐๐ง๐ฎ๐๐๐๐ญ๐ฎ๐ซ๐๐ ๐๐ข๐ซ๐๐ฅ๐ข๐ญ๐ฒ ๐พ
When a celebrity posted Labubu or an unboxing video started gaining traction, the AI didn't just show it to existing followers. It recognized a potential hit and immediately force-fed it to the "For You" pages of millions of users, creating a powerful viral loop that is impossible without AI. This is how the trend broke out of its niche and achieved global scale at crazy speed.
3)๐๐๐๐ฅ-๐๐ข๐ฆ๐ ๐๐๐ง๐ญ๐ข๐ฆ๐๐ง๐ญ & ๐๐๐ฆ๐๐ง๐ ๐๐ซ๐๐๐ค๐ข๐ง๐ ๐
AI monitored comments, reactions, and purchase intent in real-time, has played a huge role in helping Pop Mart adjust supply, create scarcity, and fuel FOMO at just the right moment. This is why you saw Labubu everywhere and why stores kept โselling out.โ
Now, hereโs the big question: ๐๐ ๐ฐ๐ ๐๐ฉ๐ฉ๐ฅ๐ฒ ๐ญ๐ก๐๐ฌ๐ ๐ญ๐ก๐ซ๐๐ ๐๐ ๐ฅ๐๐ฏ๐๐ซ๐ฌ ๐ญ๐จ ๐๐ง๐ฒ ๐จ๐ญ๐ก๐๐ซ ๐ง๐๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค?
My opinion is that ๐๐ ๐ง๐๐๐๐ฌ ๐ ๐ฆ๐๐ ๐ข๐๐๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ญ๐จ ๐๐ฆ๐ฉ๐ฅ๐ข๐๐ฒ. The AI framework I mentioned above is a powerful amplifier, but it cannot create energy from nothing. It worked for Labubu because the non-AI fundamentals were perfectly in place like A ๐๐ง๐ข๐ช๐ฎ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ("ugly cute" ) and ๐ฉ๐จ๐ฐ๐๐ซ๐๐ฎ๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐ฅ where a thrilling "hunt," driving repeat purchases and a lucrative secondary market.
I canโt wait to see how long this craze lives.. thoughts?๐ญ๐
#talktechwithsonakshi #ai #labubu #aiml
2 months ago | [YT] | 1