Exotic vehicles are the ultimate status symbol for athletes, artists, and international students. Yet that exclusivity is as much a business liability as it is the foundation to their appeal.
There’s only so many people in the world with the pockets and lifestyle to afford their impracticality - and even they are not buying a new Ferrari every year. It’s a departure from the traditional auto industry where manufacturers compete to deliver the most cars.
How can these exotic manufacturers sustain such tiny volumes? How can they all survive fighting over the same pool of high-net-worth individuals? In this episode, we’re diving into the economics of luxury cars through the lens of Ferrari, Lamborghini, McLaren, Porsche, Aston Martin, Bentley, and Maserati.
Modern MBA
Exotic vehicles are the ultimate status symbol for athletes, artists, and international students. Yet that exclusivity is as much a business liability as it is the foundation to their appeal.
There’s only so many people in the world with the pockets and lifestyle to afford their impracticality - and even they are not buying a new Ferrari every year. It’s a departure from the traditional auto industry where manufacturers compete to deliver the most cars.
How can these exotic manufacturers sustain such tiny volumes? How can they all survive fighting over the same pool of high-net-worth individuals? In this episode, we’re diving into the economics of luxury cars through the lens of Ferrari, Lamborghini, McLaren, Porsche, Aston Martin, Bentley, and Maserati.
4 months ago (edited) | [YT] | 103