In one single tweet, Lego is able to go viral and take the internet by storm
And it’s by the design of their marketing strategy
Lego is a masterclass in brand marketing of building a fandom
Where they don’t need to rely on being a content house but let their fans build their content universe
So much so that Lego is now a lifestyle category making them resilient to inflation that while the rest of the toy industry is suffering, they have increased in profits
In this video, we are breaking down the secret sauce behind Lego:
- How they avoid cringing their audience in their marketing - How they have built a fandom around Lego by creating a rainbow experience for their brand - How they can knock out each launch because of the momentum they have built around their fandom creating Community Generated content - How they are able to be resilient over time - How YOU can also take a page from Lego’s brand book even if you’re not the size of lego
Ruoyun (Rauren) Xu Killian
In one single tweet, Lego is able to go viral and take the internet by storm
And it’s by the design of their marketing strategy
Lego is a masterclass in brand marketing of building a fandom
Where they don’t need to rely on being a content house but let their fans build their content universe
So much so that Lego is now a lifestyle category making them resilient to inflation that while the rest of the toy industry is suffering, they have increased in profits
In this video, we are breaking down the secret sauce behind Lego:
- How they avoid cringing their audience in their marketing
- How they have built a fandom around Lego by creating a rainbow experience for their brand
- How they can knock out each launch because of the momentum they have built around their fandom creating Community Generated content
- How they are able to be resilient over time
- How YOU can also take a page from Lego’s brand book even if you’re not the size of lego
https://youtu.be/FLWHXg5g3po
#lego #legoland #legostarwars #marketing #branding #socialmediamarketing #legofans #marketingstrategy #legoblackcat #legobotanicals #contentmarketing
1 year ago | [YT] | 0