📜#imQUOTES: What if the thousands of people who scrolled past your content matter less than the one person who can't stop thinking about it?
"Stop counting impressions and start making one."
Vanity metrics feel productive. High reach numbers look impressive in reports. But none of that matters if nobody remembers your message five minutes after seeing it. The brands winning aren't chasing the biggest audience.
They're creating unforgettable moments for the right audience.
One person genuinely impacted by your message becomes a customer, a referral source, a champion. Ten thousand impressions that generate zero recall become nothing but wasted budget and missed opportunities.
☞ Memorable content converts better than high-reach generic messaging ☞ Quality impressions drive revenue while quantity impressions inflate reports ☞ Lasting impact builds businesses that vanity metrics never will
Stop optimizing for eyeballs and start optimizing for impact that changes how people think, feel, and act.
Look at your most recent campaign metrics and ask yourself whether you created something forgettable that reached many or something memorable that moved a few.
imFORZA
📜#imQUOTES: What if the thousands of people who scrolled past your content matter less than the one person who can't stop thinking about it?
"Stop counting impressions and start making one."
Vanity metrics feel productive. High reach numbers look impressive in reports. But none of that matters if nobody remembers your message five minutes after seeing it.
The brands winning aren't chasing the biggest audience.
They're creating unforgettable moments for the right audience.
One person genuinely impacted by your message becomes a customer, a referral source, a champion. Ten thousand impressions that generate zero recall become nothing but wasted budget and missed opportunities.
☞ Memorable content converts better than high-reach generic messaging
☞ Quality impressions drive revenue while quantity impressions inflate reports
☞ Lasting impact builds businesses that vanity metrics never will
Stop optimizing for eyeballs and start optimizing for impact that changes how people think, feel, and act.
Look at your most recent campaign metrics and ask yourself whether you created something forgettable that reached many or something memorable that moved a few.
#MarketingQuotes #Impact
5 days ago | [YT] | 0