Excited to announce a new episode of Scale dropping today featuring boAt, the Indian audio brand that went from zero to global in just a few years!
In this episode, we dive into their journey, exploring how they:
- Targeted the youth market with a focus on style and affordability - Leveraged e-commerce to reach a wider audience - Partnered with celebrities and influencers to boost brand awareness - Tapped into booming markets like wearables and TWS ⌚️ - Built a loyal fanbase through strategic collaborations
This is a great case study for anyone interested in marketing, entrepreneurship, or just how a new brand can achieve massive success!
Don't wanna miss it? Click on that bell icon and you will be the first one to get notified whenever we drop the EP 5 of Scale by Airtribe.
Airtribe
Hey everyone!
Excited to announce a new episode of Scale dropping today featuring boAt, the Indian audio brand that went from zero to global in just a few years!
In this episode, we dive into their journey, exploring how they:
- Targeted the youth market with a focus on style and affordability
- Leveraged e-commerce to reach a wider audience
- Partnered with celebrities and influencers to boost brand awareness
- Tapped into booming markets like wearables and TWS ⌚️
- Built a loyal fanbase through strategic collaborations
This is a great case study for anyone interested in marketing, entrepreneurship, or just how a new brand can achieve massive success!
Don't wanna miss it? Click on that bell icon and you will be the first one to get notified whenever we drop the EP 5 of Scale by Airtribe.
#Scale #boAt #IndianBrand #SuccessStory #Marketing #Entrepreneurship
1 year ago | [YT] | 2