Business owners have been reaching out for microsites.
Instead of wanting just their main domain, they want 10+ websites all funneling sales to their business.
Makes sense to me.
And a lot of people on YouTube had more questions.
If you haven't watched the video on microsites yet, I have the link below.
One question was, "This is a great point of discussion around the operational complexities of using multiple microsites, such as business registration and maintaining consistent yet distinct brand identities. Clarifying these aspects would provide valuable practical insights for viewers looking to implement similar SEO strategies."
Fair enough.
My simple answer is that each website targets a specific service + area. The likelihood of an end-user or potential client clicking on two or more of these websites is fairly low (although not impossible) which then lessens the "distinct brand identities" need.
The websites typically have similar formatting with 100% unique copy. From Googles perspective, these are 100% unique websites with 100% unique NAP (name, address, phone number). And we treat them as if they are DBAs.
Then someone else said, "Many experts have said your domain name is no longer of any SEO value. So building a microsite for that reason may not be worthwhile anymore. And, having 10 different sites just dilutes you building content and thus SEO value on any one of them. No one recommends this approach."
There's so much wrong about this comment.
Domain names have tons of SEO value. EMDs (exact match domains) work very well. And if you combine SEO + EMD = big wins.
And the interesting point of their comment is "having 10 different sites just dilutes you building content and thus SEO value on any one of them."
I idea of diluting is reference to focus. I get that. And this idea would have had validity 2 years ago (before GPT). But nowadays, content is cheap. That's the easy part. So no, doing 10 sites isn't diluting anything if leveraging proper AI content creation methods.
Then someone else commented, "Awesome video, Jesse. Quick question, please... Do you need a different Name, Address, and Phone number for each site for the business if doing this for a local business?"
We have unique NAP for each website. This is hyper critical. I'm not going to go into that in this thread. But yes, 100% unique NAP for each and every website.
Then someone else commented, "Roofers in Alabama? Who types that search 😂😂😂. Roofers in Mobile or roofers in Montgomery. When’s the last time any real person, not a marketer, not a spider or bot did that type of local search…rarely ever."
In the video, I use the example of "roofers in alabama" as a search a consumer would use. And the commenter is dogging me for it. But the point was to show the hierarchy of location searches. Users can search SERVICE + LOCATION in many ways (which we optimize for via the microsites).
I agree "alabama" is likely not searched often (but you may be surprised). What is more likely is a search of county + service and/or a city +service.
And then someone else said, "This is a good concept, and making the sites is easy... but how are you going to get a brand new website on page one? Without extensive time and effort, it's not gonna happen very quickly."
EMDs are powerful. And local SEO is easier than most SEO. And yes, nothing happens quickly but some things can happen quicker than typical SEO tactics (this being one of them).
And then someone else said, "How long did it take to launch all 50 micro sites? And are you just using templates to streamline production? How big are these micro sites? 1 page?
So many remaining questions…"
If you were to hire out firm to create 10 microsites, we can deploy them within 5 weeks. We use templates unique tailored to the niche we are building out (so that it looks and feels like a typical website in that niche). And we don't use WordPress which IMO is a huge benefit toward ranking easier + faster. These sites are typically 50+ pages despite me calling them "microsites".
Hopefully this clears up some of the questions. If you want microsites for your business, reach out to me jesse@rankexpand.com and/or check out the video link below.
Jesse Cunningham
Microsites.
Business owners have been reaching out for microsites.
Instead of wanting just their main domain, they want 10+ websites all funneling sales to their business.
Makes sense to me.
And a lot of people on YouTube had more questions.
If you haven't watched the video on microsites yet, I have the link below.
One question was, "This is a great point of discussion around the operational complexities of using multiple microsites, such as business registration and maintaining consistent yet distinct brand identities. Clarifying these aspects would provide valuable practical insights for viewers looking to implement similar SEO strategies."
Fair enough.
My simple answer is that each website targets a specific service + area. The likelihood of an end-user or potential client clicking on two or more of these websites is fairly low (although not impossible) which then lessens the "distinct brand identities" need.
The websites typically have similar formatting with 100% unique copy. From Googles perspective, these are 100% unique websites with 100% unique NAP (name, address, phone number). And we treat them as if they are DBAs.
Then someone else said, "Many experts have said your domain name is no longer of any SEO value. So building a microsite for that reason may not be worthwhile anymore. And, having 10 different sites just dilutes you building content and thus SEO value on any one of them. No one recommends this approach."
There's so much wrong about this comment.
Domain names have tons of SEO value. EMDs (exact match domains) work very well. And if you combine SEO + EMD = big wins.
And the interesting point of their comment is "having 10 different sites just dilutes you building content and thus SEO value on any one of them."
I idea of diluting is reference to focus. I get that. And this idea would have had validity 2 years ago (before GPT). But nowadays, content is cheap. That's the easy part. So no, doing 10 sites isn't diluting anything if leveraging proper AI content creation methods.
Then someone else commented, "Awesome video, Jesse. Quick question, please... Do you need a different Name, Address, and Phone number for each site for the business if doing this for a local business?"
We have unique NAP for each website. This is hyper critical. I'm not going to go into that in this thread. But yes, 100% unique NAP for each and every website.
Then someone else commented, "Roofers in Alabama? Who types that search 😂😂😂. Roofers in Mobile or roofers in Montgomery. When’s the last time any real person, not a marketer, not a spider or bot did that type of local search…rarely ever."
In the video, I use the example of "roofers in alabama" as a search a consumer would use. And the commenter is dogging me for it. But the point was to show the hierarchy of location searches. Users can search SERVICE + LOCATION in many ways (which we optimize for via the microsites).
I agree "alabama" is likely not searched often (but you may be surprised). What is more likely is a search of county + service and/or a city +service.
And then someone else said, "This is a good concept, and making the sites is easy... but how are you going to get a brand new website on page one? Without extensive time and effort, it's not gonna happen very quickly."
EMDs are powerful. And local SEO is easier than most SEO. And yes, nothing happens quickly but some things can happen quicker than typical SEO tactics (this being one of them).
And then someone else said, "How long did it take to launch all 50 micro sites? And are you just using templates to streamline production? How big are these micro sites? 1 page?
So many remaining questions…"
If you were to hire out firm to create 10 microsites, we can deploy them within 5 weeks. We use templates unique tailored to the niche we are building out (so that it looks and feels like a typical website in that niche). And we don't use WordPress which IMO is a huge benefit toward ranking easier + faster. These sites are typically 50+ pages despite me calling them "microsites".
Hopefully this clears up some of the questions. If you want microsites for your business, reach out to me jesse@rankexpand.com and/or check out the video link below.
https://www.youtube.com/watch?v=wPhxa...
1 month ago | [YT] | 12