Here’s how we think about finding & attracting A-players for our portfolio companies:
Most owners hire like they're running a restaurant.
They think more cooks = faster service.
Instead, they get a kitchen full of people bumping into each other, burning food, and blaming everyone else.
That’s why hiring isn’t a numbers game.
You don't need more people. You need the RIGHT people.
It’s impossible to build a worthwhile business with mediocre talent.
Over the years, we've developed a framework to find, attract, and close the top 0.001%.
I call it the 4 C's to Top-Level Talent:
1. CURATE
Start hiring before you start hiring.
Follow smart people in your niche on Twitter. Connect on LinkedIn.
Bookmark stuff that makes you say, "Damn, I wish I wrote that."
Treat talent like a portfolio. Study first, invest later.
The best hires happen when you're NOT desperately hiring.
1. CULTIVATE
Engage without being weird.
Compliment their stuff. Comment. Ask smart questions. Send them ideas.
The best talent moves when THEY'RE ready, not when you need them.
Plant seeds early. Water them consistently.
3. CLOSE
When it's time to close the sale, go HARD.
Fly them in. Meet their spouse. Pay more than you're comfortable with.
I wasn't even looking for a company President when I met Marc. I wanted a CRO.
But after one conversation, I knew he was our guy.
So I changed the org to fit HIM.
That's how good hires work. They change you.
Don't squeeze top talent into your current structure.
Bend your business around exceptional people.
4. CONTINUE
Top performers won't always stay forever. That's okay.
Even when they leave, keep them close.
My old Head of Content now runs a 7-figure business. We still trade notes.
They send better talent than any recruiter ever could.
As someone who’s hired 100s of people, take it from me:
Your best hires won't walk in the door with a resume in hand.
They're already working somewhere else, crushing it.
It’s your job to go find them.
Hiring the right people is one of the most powerful growth levers for any business.
If you want to see exactly how we attract and retain top-tier talent across our portfolio, I’ll be breaking it all down in an upcoming workshop (tomorrow).
Codie Sanchez
The best founders do one thing brilliantly...
Hire.
Here’s how we think about finding & attracting A-players for our portfolio companies:
Most owners hire like they're running a restaurant.
They think more cooks = faster service.
Instead, they get a kitchen full of people bumping into each other, burning food, and blaming everyone else.
That’s why hiring isn’t a numbers game.
You don't need more people. You need the RIGHT people.
It’s impossible to build a worthwhile business with mediocre talent.
Over the years, we've developed a framework to find, attract, and close the top 0.001%.
I call it the 4 C's to Top-Level Talent:
1. CURATE
Start hiring before you start hiring.
Follow smart people in your niche on Twitter. Connect on LinkedIn.
Bookmark stuff that makes you say, "Damn, I wish I wrote that."
Treat talent like a portfolio. Study first, invest later.
The best hires happen when you're NOT desperately hiring.
1. CULTIVATE
Engage without being weird.
Compliment their stuff. Comment. Ask smart questions. Send them ideas.
The best talent moves when THEY'RE ready, not when you need them.
Plant seeds early. Water them consistently.
3. CLOSE
When it's time to close the sale, go HARD.
Fly them in. Meet their spouse. Pay more than you're comfortable with.
I wasn't even looking for a company President when I met Marc. I wanted a CRO.
But after one conversation, I knew he was our guy.
So I changed the org to fit HIM.
That's how good hires work. They change you.
Don't squeeze top talent into your current structure.
Bend your business around exceptional people.
4. CONTINUE
Top performers won't always stay forever. That's okay.
Even when they leave, keep them close.
My old Head of Content now runs a 7-figure business. We still trade notes.
They send better talent than any recruiter ever could.
As someone who’s hired 100s of people, take it from me:
Your best hires won't walk in the door with a resume in hand.
They're already working somewhere else, crushing it.
It’s your job to go find them.
Hiring the right people is one of the most powerful growth levers for any business.
If you want to see exactly how we attract and retain top-tier talent across our portfolio, I’ll be breaking it all down in an upcoming workshop (tomorrow).
This is just one of several proven scaling strategies we’ll cover— more info here: info.contrarianthinking.co/build-masterclass?utm_s…
13 hours ago | [YT] | 3,422