Codie Sanchez

The best founders do one thing brilliantly...

Hire.

Here’s how we think about finding & attracting A-players for our portfolio companies:

Most owners hire like they're running a restaurant.

They think more cooks = faster service.

Instead, they get a kitchen full of people bumping into each other, burning food, and blaming everyone else.

That’s why hiring isn’t a numbers game.

You don't need more people. You need the RIGHT people.

It’s impossible to build a worthwhile business with mediocre talent.

Over the years, we've developed a framework to find, attract, and close the top 0.001%.

I call it the 4 C's to Top-Level Talent:

1. CURATE

Start hiring before you start hiring.

Follow smart people in your niche on Twitter. Connect on LinkedIn.

Bookmark stuff that makes you say, "Damn, I wish I wrote that."

Treat talent like a portfolio. Study first, invest later.

The best hires happen when you're NOT desperately hiring.

1. CULTIVATE

Engage without being weird.

Compliment their stuff. Comment. Ask smart questions. Send them ideas.

The best talent moves when THEY'RE ready, not when you need them.

Plant seeds early. Water them consistently.

3. CLOSE

When it's time to close the sale, go HARD.

Fly them in. Meet their spouse. Pay more than you're comfortable with.

I wasn't even looking for a company President when I met Marc. I wanted a CRO.

But after one conversation, I knew he was our guy.

So I changed the org to fit HIM.

That's how good hires work. They change you.

Don't squeeze top talent into your current structure.

Bend your business around exceptional people.

4. CONTINUE

Top performers won't always stay forever. That's okay.

Even when they leave, keep them close.

My old Head of Content now runs a 7-figure business. We still trade notes.

They send better talent than any recruiter ever could.

As someone who’s hired 100s of people, take it from me:

Your best hires won't walk in the door with a resume in hand.

They're already working somewhere else, crushing it.

It’s your job to go find them.

Hiring the right people is one of the most powerful growth levers for any business.

If you want to see exactly how we attract and retain top-tier talent across our portfolio, I’ll be breaking it all down in an upcoming workshop (tomorrow).

This is just one of several proven scaling strategies we’ll cover— more info here: info.contrarianthinking.co/build-masterclass?utm_s…

20 hours ago | [YT] | 4,417



@tikatime

That’s the path I am on now!! It’s so much easier to just rely on yourself. The real challenge of business is giving the special thing you built with heart and soul to someone else. Reminds me a lot of falling in love! So scary!! 😱

18 hours ago | 6

@DrCory48

Thank you very much

19 hours ago | 3

@emmanuelbautista78

Amen sister!!🙏🏻

1 hour ago | 0

@mikeg4421

CEOs are probably not on YouTube watching this

6 hours ago | 0

@javonsuniverse

🙌

12 hours ago | 0

@kansastaylor4767

I heard that. Thank you, yes

13 hours ago | 0

@PrecisionLogistics

👏🏾👏🏾

16 hours ago | 0

@carlostrujillom

Totally true

18 hours ago | 2

@jeremybrayboy9681

You got that right

13 hours ago | 0

@melissaa5694

Best laid intentions. Some companies require multiple people, but the best cost all the people combined. You try to elevate people and their thinking and in return, they try to destroy you.

15 hours ago | 0

@SamWearsChanel

To finish out . Comment , where would you want five thousand in a year I would probably give at least one million to the woman who conceived and birthed and taken care of the child that I helped conceive

12 hours ago | 0

@MrMex44

Find smart people that are dumb enough to work for someone else 😂😂😂. All aspects of life have become huge pyramid schem

7 hours ago | 0

@Onyx-k5t

How can I contact you?

17 hours ago | 1

@GodsMagdalene111

❤🥹🙏🪽

11 hours ago | 0