when your two favorite things collide >>>🥤 Marvel and Coca-Cola are teaming up for a new global campaign, and this afternoon I got to attend the kick-off event!
We heard from a panel of executives who explained their digital-first mission for this campaign; they wanted to connect the two iconic brands in an innovative way that reflects the rapidly changing landscape of digital marketing.
The goal of the collaboration is to blur the lines between marketing and entertainment, linking Coca-Cola’s iconic products to the joy & adventure associated with Marvel’s storytelling. Each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website 🤯 They also dropped a really cute commercial, I’ll link it on my stories!
Thank you @marvel & @cocacola for the invite! I can personally guarantee every Coke Zero in my neighborhood’s bodega will fly off the shelves hehehe
Sasha Sloan
when your two favorite things collide >>>🥤 Marvel and Coca-Cola are teaming up for a new global campaign, and this afternoon I got to attend the kick-off event!
This unprecedented collaboration features exclusive, limited-edition can designs featuring 38 superheroes and villains 🤩
We heard from a panel of executives who explained their digital-first mission for this campaign; they wanted to connect the two iconic brands in an innovative way that reflects the rapidly changing landscape of digital marketing.
The goal of the collaboration is to blur the lines between marketing and entertainment, linking Coca-Cola’s iconic products to the joy & adventure associated with Marvel’s storytelling. Each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website 🤯 They also dropped a really cute commercial, I’ll link it on my stories!
Thank you @marvel & @cocacola for the invite! I can personally guarantee every Coke Zero in my neighborhood’s bodega will fly off the shelves hehehe
#marvel #avengers #cocacola #cokezero #marvelcomics #marvelcomics #marvelfan #disneynews #captainamerica #avengersendgame #disneyfan
1 year ago | [YT] | 192