What you need to be a good "video editor" (the kind that everybody wants for $20 a reel)
- Copywriting Knowledge (what's a hook? what's a unique mechanism? what do I cut? what do I keep?)
- Digital Marketing Knowledge (facebook ads, youtube ads, metrics, ctr, cpm, engagement, view times, watch times, placements, orientations)
- Design Skills (font selection, contrast, color wheel, depth, texture, composition, branding, style, feel)
- Animation (the 12 animation principles, easing, trim paths, camera, text, graphical animation)
- Filmmaking (shot selection, match cuts, jump cuts, lighting, pacing, color grading, color correction)
- Music Selection (vibe, tone, key, pich, pacing, volume, mixing, mastering)
- Sound Design (selection, layering, braams, impacts, wooshes, booms, ambience, foley)
- Organisation (organising hundreds of clips, pulling selects, project management, revisions, rendering)
- Hardware (high spec PC or Mac able to render in 3D, SSD's, color accurate monitor, near field audio monitors, an office, a desk, a soundcard.. the list goes on.)
- Software (premiere pro, after effects, photoshop, audition)
Oh yeah and "video editing" skills (lol)
And when you've got those nailed you can pay for your stock footage, music, sound effects, video hosting software, video review software, template libraries, overlays and plugins.
And finally you can live under the pressure from clients to get things done quickly and lose sleep at night worrying about how you're going to make a masterpiece from a blank screen.
So how the actual f*ck do you get all of this nailed?
Well it's simple.. you get 1% better each time.
Spend EXTRA time on your clients projects to learn something new and add that one more magical piece even know it costs you more in the short term.
You make a video every single day, for years on end.
You look at the best in the world and think you will NEVER be that good.
You pick holes in everything you do.
You seek help, you invest in courses, coaching, and invest your "free time" into binge watching even more content to level up your game.
You work every day, because you can't have a "guilt free" day off.
You cringe at your work for years.
You take countless rejections and negative feedback.
You get minimal praise.
You get asked to work for free or cheap.
You do all of this alone at home, in your own head with nobody to help you.
And you do this again and again and again until you finally realize your worth, put a big fat price tag on your time and work with a handful of decent clients.
Rant over.
Anyway.
My game was lacking some design skills recently so this season I'm going all in on making my cinematic titles that bit more "cinematic"
ryancollinsvideo
What you need to be a good "video editor" (the kind that everybody wants for $20 a reel)
- Copywriting Knowledge (what's a hook? what's a unique mechanism? what do I cut? what do I keep?)
- Digital Marketing Knowledge (facebook ads, youtube ads, metrics, ctr, cpm, engagement, view times, watch times, placements, orientations)
- Design Skills (font selection, contrast, color wheel, depth, texture, composition, branding, style, feel)
- Animation (the 12 animation principles, easing, trim paths, camera, text, graphical animation)
- Filmmaking (shot selection, match cuts, jump cuts, lighting, pacing, color grading, color correction)
- Music Selection (vibe, tone, key, pich, pacing, volume, mixing, mastering)
- Sound Design (selection, layering, braams, impacts, wooshes, booms, ambience, foley)
- Organisation (organising hundreds of clips, pulling selects, project management, revisions, rendering)
- Hardware (high spec PC or Mac able to render in 3D, SSD's, color accurate monitor, near field audio monitors, an office, a desk, a soundcard.. the list goes on.)
- Software (premiere pro, after effects, photoshop, audition)
Oh yeah and "video editing" skills (lol)
And when you've got those nailed you can pay for your stock footage, music, sound effects, video hosting software, video review software, template libraries, overlays and plugins.
And finally you can live under the pressure from clients to get things done quickly and lose sleep at night worrying about how you're going to make a masterpiece from a blank screen.
So how the actual f*ck do you get all of this nailed?
Well it's simple.. you get 1% better each time.
Spend EXTRA time on your clients projects to learn something new and add that one more magical piece even know it costs you more in the short term.
You make a video every single day, for years on end.
You look at the best in the world and think you will NEVER be that good.
You pick holes in everything you do.
You seek help, you invest in courses, coaching, and invest your "free time" into binge watching even more content to level up your game.
You work every day, because you can't have a "guilt free" day off.
You cringe at your work for years.
You take countless rejections and negative feedback.
You get minimal praise.
You get asked to work for free or cheap.
You do all of this alone at home, in your own head with nobody to help you.
And you do this again and again and again until you finally realize your worth, put a big fat price tag on your time and work with a handful of decent clients.
Rant over.
Anyway.
My game was lacking some design skills recently so this season I'm going all in on making my cinematic titles that bit more "cinematic"
What are you guys up to?
10 months ago (edited) | [YT] | 11