The Ecommerce Coffee Break Podcast

How To Succeed In Europe’s Fragmented Ecommerce Market — In this episode, we dive into the challenge of selling products across the diverse markets of Europe.



Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.



Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.



📺 Watch on YouTube: https://youtu.be/4MQChHnblg8



#EuropeECommerce #CrossBorderSelling #EcommerceStrategy #Localization #EuropeanMarketplaces #EcommAI #GlobalECommerce #MarketIntelligence #Lengow

1 week ago | [YT] | 0