E-commerce in Portugal: Insights & Challenges in 2024
🚀 Key Highlights from the CTT E-commerce Report 2024: * E-commerce Growth:💸 The Portuguese e-commerce market is projected to reach €12.26 billion in 2024, growing at 11% annually.🌍 Cross-border sales account for 35% of total transactions, showcasing strong international activity. * Average Online Spending:📊 Average Order Value (AOV): €51.3 per purchase.💰 Annual average spend per e-buyer: €1,287 (+12% YoY). * Time Spent Online:🕒 Portuguese users spend 4.3 hours/day online, driving digital commerce and engagement. * Top Logistics Providers:🚚 Leading players include CTT Expresso, DHL, and GLS, ensuring reliable last-mile and cross-border deliveries.(they say DHL Portugal is going to become a part of CTT this year, but there’s no official information yet). * Payment Platforms:💳 The most popular platforms include MB Way, PayPal, and credit/debit cards, with MB Way emerging as the preferred choice for its simplicity and convenience. * Challenges in E-commerce:❌ Cart Abandonment: High rates due to unexpected delivery fees and unclear return policies.❌ Delivery Issues: Complaints about unpredictability in delivery timing and location.❌ Return Complexity: Lack of convenient return options and rising costs for consumers. * Popular Categories:🛒 Fashion & Footwear🖥️ Electronics & IT Equipment🏠 Home Essentials * Second-hand Shopping:♻️ 33% of Portuguese e-buyers actively engage in second-hand markets, reflecting a growing trend. * Sustainability Matters:🌿 64% of e-buyers are willing to wait longer for environmentally friendly deliveries. 📌 Shape your 2024 strategies with these powerful insights from the CTT E-commerce Report! This datas are based on 74 pages of CTT annual eCommerce report. If you want me to send it to you, let me know, in the comments.
Mia eCommerce moved to Portugal
E-commerce in Portugal: Insights & Challenges in 2024
🚀 Key Highlights from the CTT E-commerce Report 2024:
* E-commerce Growth:💸 The Portuguese e-commerce market is projected to reach €12.26 billion in 2024, growing at 11% annually.🌍 Cross-border sales account for 35% of total transactions, showcasing strong international activity.
* Average Online Spending:📊 Average Order Value (AOV): €51.3 per purchase.💰 Annual average spend per e-buyer: €1,287 (+12% YoY).
* Time Spent Online:🕒 Portuguese users spend 4.3 hours/day online, driving digital commerce and engagement.
* Top Logistics Providers:🚚 Leading players include CTT Expresso, DHL, and GLS, ensuring reliable last-mile and cross-border deliveries.(they say DHL Portugal is going to become a part of CTT this year, but there’s no official information yet).
* Payment Platforms:💳 The most popular platforms include MB Way, PayPal, and credit/debit cards, with MB Way emerging as the preferred choice for its simplicity and convenience.
* Challenges in E-commerce:❌ Cart Abandonment: High rates due to unexpected delivery fees and unclear return policies.❌ Delivery Issues: Complaints about unpredictability in delivery timing and location.❌ Return Complexity: Lack of convenient return options and rising costs for consumers.
* Popular Categories:🛒 Fashion & Footwear🖥️ Electronics & IT Equipment🏠 Home Essentials
* Second-hand Shopping:♻️ 33% of Portuguese e-buyers actively engage in second-hand markets, reflecting a growing trend.
* Sustainability Matters:🌿 64% of e-buyers are willing to wait longer for environmentally friendly deliveries.
📌 Shape your 2024 strategies with these powerful insights from the CTT E-commerce Report!
This datas are based on 74 pages of CTT annual eCommerce report. If you want me to send it to you, let me know, in the comments.
#EcommerceTrends #PortugalEcommerce #DigitalCommerce #Sustainability #PaymentSolutions #Logistics #miaecommerce
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