One of the most common objections today is that the freeze-drying market is "already saturated."
And I get it. You see a lot of people doing freeze drying especially in the candy side of things and it looks like you’re too late to the party.
However, "saturated" and "competitive" are not the same. Saturated means there's no more room for you or anyone else. Competitive, on the other hand, means there's proven demand, but you'll need to work hard to succeed.
The ideal scenario that everyone would love is to be first in a market with high demand (commonly called "first-mover effect"). Yet, if there's no competition, it's often because there's no demand.
Here's my real-life example...
When I started my freeze-drying business in 2020, it felt like I was in that "first-mover" position because everyone reacted to my social media posts and products as if this was the best thing since Post-Its. I made a lot of money fast BUT I didn't let that get to my head, I knew this was temporary.
I kept producing a quality product and focusing on customer service.
Now let's talk about competition. While competition is tough, it indicates that there's something people want. Standing out in a competitive market is challenging, but it's a worthwhile problem to solve. I cover more on this on my YouTube channel.
Another real-life example...
As of this year there are over a dozen freeze-dried businesses in my local market alone which means I no longer have the "new" factor label to my business. I now need to put more effort into maintaining quality relationships with my wholesale clients and in-person show coordinators so that I'm at the top of their mind for freeze-dried products. I now need to be quicker about planning for show applications. I now have to advertise and spend money to get my brand in front of new customers.
Does it take more effort to maintain and grow my business today than in 2020? YES!!
But it's helped me become smarter, more resilient, and a healthier business. Adversity through more competition exposes our weaknesses we didn't see before but if you pay attention it can help you see where you can be better.
Here's the takeaway.
Don’t mistake competition as a sign that the market is saturated. You’re probably just telling yourself a comforting story to let yourself off the hook for doing the hard work to make something that stands out.
If you're lucky enough to be the "first-mover" in your town or with a new product, congratulations! Enjoy it and maximize the opportunity.
If you're not, then strategize how you can position your business differently than those who are already in the game.
Join a strong community of people doing this type of business throughout the world at the Freeze Dried Network: www.skool.com/freeze-dried-network. And to help put you in the best position before you start.
The Freeze Dried Business
One of the most common objections today is that the freeze-drying market is "already saturated."
And I get it. You see a lot of people doing freeze drying especially in the candy side of things and it looks like you’re too late to the party.
However, "saturated" and "competitive" are not the same. Saturated means there's no more room for you or anyone else. Competitive, on the other hand, means there's proven demand, but you'll need to work hard to succeed.
The ideal scenario that everyone would love is to be first in a market with high demand (commonly called "first-mover effect"). Yet, if there's no competition, it's often because there's no demand.
Here's my real-life example...
When I started my freeze-drying business in 2020, it felt like I was in that "first-mover" position because everyone reacted to my social media posts and products as if this was the best thing since Post-Its. I made a lot of money fast BUT I didn't let that get to my head, I knew this was temporary.
I kept producing a quality product and focusing on customer service.
Now let's talk about competition. While competition is tough, it indicates that there's something people want. Standing out in a competitive market is challenging, but it's a worthwhile problem to solve. I cover more on this on my YouTube channel.
Another real-life example...
As of this year there are over a dozen freeze-dried businesses in my local market alone which means I no longer have the "new" factor label to my business. I now need to put more effort into maintaining quality relationships with my wholesale clients and in-person show coordinators so that I'm at the top of their mind for freeze-dried products. I now need to be quicker about planning for show applications. I now have to advertise and spend money to get my brand in front of new customers.
Does it take more effort to maintain and grow my business today than in 2020? YES!!
But it's helped me become smarter, more resilient, and a healthier business. Adversity through more competition exposes our weaknesses we didn't see before but if you pay attention it can help you see where you can be better.
Here's the takeaway.
Don’t mistake competition as a sign that the market is saturated. You’re probably just telling yourself a comforting story to let yourself off the hook for doing the hard work to make something that stands out.
If you're lucky enough to be the "first-mover" in your town or with a new product, congratulations! Enjoy it and maximize the opportunity.
If you're not, then strategize how you can position your business differently than those who are already in the game.
Join a strong community of people doing this type of business throughout the world at the Freeze Dried Network: www.skool.com/freeze-dried-network. And to help put you in the best position before you start.
- David
1 month ago | [YT] | 18