William Brown
I’ve made $40 million across two info businesses in eight years.The first six years… Brutal. Chaotic. Exhausting.The last two… Calm. Profitable. Easier—once I figured out what actually matters.My first company—the one I sold to private equity for multi-seven figures—almost broke me.Seven days a week. 14-hour days. For years.Sixteen staff across five countries. Massive traffic. Thousands of leads.The result… Constant feeling overwhelmed and endless distractions. Never knowing if I was focusing on the right things.Sounding familiar?…Especially if you’re making $3K–$35K a month.You want to scale, but your to-do list has 17 items and you don’t know where to start.Here’s what changed the game for me…My current business pulls in similar revenue to my old one with a third of the team, a third of the traffic and a third of the leads. Same cash collected. Way higher profit.The difference?Wasn’t a new tactic nor a sudden burst of genius.I just stopped following the “do more to get more” advice everyone swears by.Mindset works for some—but it’s far from optimal.Sure, I made millions—but that path doesn’t scale sustainably.A completely different approach exists—one that cuts chaos, eliminates distractions and compounds results faster.Scaling isn’t about working harder.It’s about knowing exactly what moves the needle—and ignoring everything else.I explain the full framework in detail here:https://youtu.be/SCnVios4cuAClients across 48+ niches:Fitness, knitting, trading, real estate, addiction recovery....Have used this framework and achieved the same results.Why does it work?It’s never about your niche or your offer.It’s about structuring your focus and prioritizing the moves that actually matter.This approach can change the way you build your business.– Will
1 week ago | [YT] | 9
William Brown
I’ve made $40 million across two info businesses in eight years.
The first six years…
Brutal. Chaotic. Exhausting.
The last two…
Calm. Profitable. Easier—once I figured out what actually matters.
My first company—the one I sold to private equity for multi-seven figures—almost broke me.
Seven days a week. 14-hour days. For years.
Sixteen staff across five countries. Massive traffic. Thousands of leads.
The result…
Constant feeling overwhelmed and endless distractions.
Never knowing if I was focusing on the right things.
Sounding familiar?…
Especially if you’re making $3K–$35K a month.
You want to scale, but your to-do list has 17 items and you don’t know where to start.
Here’s what changed the game for me…
My current business pulls in similar revenue to my old one with a third of the team, a third of the traffic and a third of the leads.
Same cash collected. Way higher profit.
The difference?
Wasn’t a new tactic nor a sudden burst of genius.
I just stopped following the “do more to get more” advice everyone swears by.
Mindset works for some—but it’s far from optimal.
Sure, I made millions—but that path doesn’t scale sustainably.
A completely different approach exists—one that cuts chaos, eliminates distractions and compounds results faster.
Scaling isn’t about working harder.
It’s about knowing exactly what moves the needle—and ignoring everything else.
I explain the full framework in detail here:
https://youtu.be/SCnVios4cuA
Clients across 48+ niches:
Fitness, knitting, trading, real estate, addiction recovery....
Have used this framework and achieved the same results.
Why does it work?
It’s never about your niche or your offer.
It’s about structuring your focus and prioritizing the moves that actually matter.
This approach can change the way you build your business.
– Will
1 week ago | [YT] | 9