The Biggest Mistake I Made in my Cyber Security Career that I Hope You Aren't Making.
Years ago I founded a small Cyber Security company. I grew it. Actually I shouldn't say I grew it. My employees and I grew it. I had some of the best employees anyone could ask for. As a small business owner, I was proud. I utilized billboards, radio, newspaper, and of course social media. My advertising methods were the same as any other small business owner at the time. They worked. I had traditional growth.
So where is the mistake? I only focused on advertising my company. When my business was acquired 2 years ago, I realized the mistake I made. I had spent much of my career pushing my logo. I wasn't building relationships. I wasn't shaking hands and connecting to people. I wasn't utilizing my abilities to my fullest.
A near 25 year career, I had knowledge that could help others, so I started writing long posts. My brain wanted to spill information so bad that I had to strategize when I was typing content because I would always exceed the character limit (still an issue). There were so many things I wanted to say. There were so many stories to tell.
The response was overwhelming. I always took for granted the experience I had and never realized that people craved information. People crave learning from other's experiences and stories. In that moment that I realized who I really was. I was someone that had the potential of helping others. Owning my business was fun, but it wasn't nearly as rewarding as making a difference in other people's lives.
I started building true relationships. In fact, hundreds of them a day. My inbox was flooded so bad that I can remember sitting up until midnight because I was convinced that everyone deserved a response to their questions.
Through this journey I have realized many things:
1. Relationships are built by people, not logos. If I would have spent as much time building relationships as I did advertising my logo, I would have built a multi-million dollar company.
2. It doesn't matter if you are selling T-shirts on the corner, used cars, or insurance, if you have built a community of trusted relationships, they will follow you wherever you go.
I'm not here pushing products. I'm pushing information to help others. Do I offer product and services? Heck yeah, but I'm not out here slinging them every day.
Want transparency? I get more leads now than I ever have, but it's because of the relationships we've built.
Sure, if you Need Career Advice, reach me at ➡www.breakincyber.com/⬅.
And OK, if you want a World Class Cyber Security company to help you sleep better at night? PM me.
Until then, I'll be right here telling stories and making goofy videos.
I'm Mike Miller. I hope that you have in one way or another benefited from my content the past two years. Hopefully by now we've shaken hands virtually. If not, we should.
Mike Miller - Break in Cyber
The Biggest Mistake I Made in my Cyber Security Career that I Hope You Aren't Making.
Years ago I founded a small Cyber Security company. I grew it. Actually I shouldn't say I grew it. My employees and I grew it. I had some of the best employees anyone could ask for. As a small business owner, I was proud. I utilized billboards, radio, newspaper, and of course social media. My advertising methods were the same as any other small business owner at the time. They worked. I had traditional growth.
So where is the mistake? I only focused on advertising my company. When my business was acquired 2 years ago, I realized the mistake I made. I had spent much of my career pushing my logo. I wasn't building relationships. I wasn't shaking hands and connecting to people. I wasn't utilizing my abilities to my fullest.
A near 25 year career, I had knowledge that could help others, so I started writing long posts. My brain wanted to spill information so bad that I had to strategize when I was typing content because I would always exceed the character limit (still an issue). There were so many things I wanted to say. There were so many stories to tell.
The response was overwhelming. I always took for granted the experience I had and never realized that people craved information. People crave learning from other's experiences and stories. In that moment that I realized who I really was. I was someone that had the potential of helping others. Owning my business was fun, but it wasn't nearly as rewarding as making a difference in other people's lives.
I started building true relationships. In fact, hundreds of them a day. My inbox was flooded so bad that I can remember sitting up until midnight because I was convinced that everyone deserved a response to their questions.
Through this journey I have realized many things:
1. Relationships are built by people, not logos. If I would have spent as much time building relationships as I did advertising my logo, I would have built a multi-million dollar company.
2. It doesn't matter if you are selling T-shirts on the corner, used cars, or insurance, if you have built a community of trusted relationships, they will follow you wherever you go.
I'm not here pushing products. I'm pushing information to help others. Do I offer product and services? Heck yeah, but I'm not out here slinging them every day.
Want transparency? I get more leads now than I ever have, but it's because of the relationships we've built.
Sure, if you Need Career Advice, reach me at ➡www.breakincyber.com/⬅.
And OK, if you want a World Class Cyber Security company to help you sleep better at night? PM me.
Until then, I'll be right here telling stories and making goofy videos.
I'm Mike Miller. I hope that you have in one way or another benefited from my content the past two years. Hopefully by now we've shaken hands virtually. If not, we should.
#cybersecurity #informationsecurity #infosec #leadershipbyexample
2 years ago | [YT] | 7