Modern MBA

There are few business sectors that have collapsed as dramatically as cannabis. Once projected to generate billions in new business, radical social reform, job creation, and rapid growth, the industry has devolved into a commoditized race to the bottom. From one angle, this was just a case of too much supply for too little demand. From another angle, commoditization was always inevitable.

But market correction shouldn’t mean collapse. What’s left today is just business - regulated, fragmented, ruthless, and perfectly competitive where only the smartest survive.

In this Modern MBA Original, we go from the macro-to-micro to analyze the economics of legal cannabis from the global corporations all the way to three independents in the world’s most competitive market.

2 months ago | [YT] | 177