James Sinclair

It shouldn’t matter, but every fibre of my soul is so proud of this little medal.

It’s been seven years of reps and sets. If you’re in business right now, navigating storms or trying to master a skill, know this: it’s practice that makes perfect. It really is. Granny was right.

Ten thousand hours of purposeful practice wins you life’s real lottery. My worst nightmare would be to win at a game of chance like the lottery or a scratch card.

Winning by luck doesn’t build character; winning through hard work makes you appreciate what you have.

Learn a skill and master it without shortcuts, and you’ll feel fulfilled when you start reaping the rewards.

The journey will make you incredibly effective.

Shortcuts are tempting, but the world never rewards short-term success; it has a way of working things out.

I started documenting our companies and journey on YouTube seven years ago. It took four years to reach 10,000 subscribers. No one was watching, but we kept going.

It was tough to work so hard and gain no traction.

One video after another, we polished our knowledge and understanding of the art of storytelling in video content.

We began to edutain our viewers and we built an amazing audience and community. This month, we’ve gained 10,000 subscribers in just 28 days, not four years.

Those who speak about the power of compound interest are absolutely right. Skills truly become exponentially better once you surpass 10,000 hours of practice. If you develop muscle memory, you’ll excel in anything.

Thanks to all of you for watching our content - I hope it helps you. Content marketing has opened so many doors for our companies and allowed me to meet such wonderful people. I’ll see you for another mushy post when we reach 900,000 subscribers more, and we get that next plaque that the YouTube gods reward you with.

Right now, I’m chuffed that Chudders and I can revel in our 100k plaque from You-tube; in recognition of our 10,000 hours of work.

Keep swimming, gang. Good things come from purpose and persistence. Thousands of hours later, we’re finally seeing traction. Thanks again.

To your continued success,

James and Chudders (the guy who’s been relentlessly beside me while making this content).

Come on, Chuds, it’s another week; let’s make another video.

9 months ago | [YT] | 512