The Koerner Office: Business Ideas & Growth Advice

This guy quietly built a $337k/year business by renting out a single product for $375. Over and over and over.

He now owns 15 of them.

No paid ads. No fancy software. Just grit, repeat customers, and word of mouth.

It all started with a bar fire. Here’s the full story:


1/ In 2013, two brothers launched a bar in Charleston. A few months in, wedding planners started asking if they could bring their bar setup to events.

They said yes. (say yes to everything)

Then caterers started venting about terrible rental equipment.

That gave them an idea.


2/ They dropped $10K on a few ovens, fryers, and ranges—rented them out on weekends.

It was slow at first, and then two things happened:

1. Their bar burned down.
2. The only local rental competitor shut down overnight.

Suddenly… they were the only game in town.

3/ They leaned in hard. One oven turned into 15. One fryer turned into 24.

Their most rented item? Convection ovens

They cost $5,000 new and command $375 per rental.

They last for years and are paid off in 10-12 uses.

4/ Customers are mostly caterers, some running 5 weddings per weekend.

They book full equipment setups:

Oven - Fryer - Range

It's delivering a full restaurant kitchen to a parking lot.

5/ He’s never run a single ad.

His top 8 clients are high-end caterers who send him a spreadsheet every spring with their event dates and equipment needs.

He just fulfills them.

6/ Bonus opportunity he’s too busy to pursue:

Margarita machines.

He gets flooded with calls every summer from people trying to rent them. Says someone could clean up offering them for weekend parties.

7/ And even better?

Watch the full interview in the top comment below!

1 week ago | [YT] | 37