Let's make 2025 your biggest year in music so far.
Part 1: The #1 mistake hurting musicians...
Here's the short answer:
Musicians struggle because they're in the wrong business.
Most artists chase 3 ways of making money: Streaming. Selling. Touring.
But these paths weren't made for small artists. They're made for the already famous and successful.
How can you (as an independent artist) win on Spotify when:
1. They're paying you less than 1c per stream
2. You don't get put on their sponsored playlists
3. You can't afford to promote your album with ads
How can you survive by selling beats when:
1. Music libraries already have millions of tracks
2. Tools like Splice + AI make it so easy to start
3. Being famous is the only way to stand out
How can you make a living from touring when:
1. You can't afford to tour the country/world
2. Clubs exploit small artists with pay-to-play shows
3. It takes so much rehearsal, travel, and setup for 1 night
Stop picking paths where only big artists win.
The biggest artists make these paths look simple, but that's because they already have an audience.
Follow these 3 paths as a small artist, and you'll find yourself fighting for scraps, hoping to hit it big one day.
But since you can't live off the scraps, you'll have to split your time working another job, never getting ahead.
Take a page out of Bach's playbook.
Bach didn't make his living by selling tickets (or sheet music).
He didn't even need the masses to know he existed.
Instead, he made his living getting paid by the rich (royalty, nobility, churches) to perform and write music in their honor.
Bach had a music career of:
1. Famous clients who needed musical talent (to flex on everyone else)
2. Big commissions/fees for writing a single song
3. Never having to worry about building an audience
If only that existed today...
Don't worry, it does exist today. We call it "Making Music for Brands."
Our famous clients need music to get your attention (Nike, Google, Apple).
Our big commissions/fees range from $1,000 - $50,000 per song.
And we don't have to worry about building a big audience.
THAT sounds like the right business for small artists.
Studio Zee
Let's make 2025 your biggest year in music so far.
Part 1: The #1 mistake hurting musicians...
Here's the short answer:
Musicians struggle because they're in the wrong business.
Most artists chase 3 ways of making money: Streaming. Selling. Touring.
But these paths weren't made for small artists.
They're made for the already famous and successful.
How can you (as an independent artist) win on Spotify when:
1. They're paying you less than 1c per stream
2. You don't get put on their sponsored playlists
3. You can't afford to promote your album with ads
How can you survive by selling beats when:
1. Music libraries already have millions of tracks
2. Tools like Splice + AI make it so easy to start
3. Being famous is the only way to stand out
How can you make a living from touring when:
1. You can't afford to tour the country/world
2. Clubs exploit small artists with pay-to-play shows
3. It takes so much rehearsal, travel, and setup for 1 night
Stop picking paths where only big artists win.
The biggest artists make these paths look simple, but that's because they already have an audience.
Follow these 3 paths as a small artist, and you'll find yourself fighting for scraps, hoping to hit it big one day.
But since you can't live off the scraps, you'll have to split your time working another job, never getting ahead.
Take a page out of Bach's playbook.
Bach didn't make his living by selling tickets (or sheet music).
He didn't even need the masses to know he existed.
Instead, he made his living getting paid by the rich (royalty, nobility, churches)
to perform and write music in their honor.
Bach had a music career of:
1. Famous clients who needed musical talent (to flex on everyone else)
2. Big commissions/fees for writing a single song
3. Never having to worry about building an audience
If only that existed today...
Don't worry, it does exist today. We call it "Making Music for Brands."
Our famous clients need music to get your attention (Nike, Google, Apple).
Our big commissions/fees range from $1,000 - $50,000 per song.
And we don't have to worry about building a big audience.
THAT sounds like the right business for small artists.
8 months ago (edited) | [YT] | 5