Chris Koerner on The Koerner Office Podcast

I knew nothing about fixing iPhones when I opened an iPhone repair store in college.

($2,400/month 5 year lease with a personal guarantee.)

When a customer bought in a broken phone I'd use YouTube to learn how to fix it while they waited out front.

My tuition for such reckless behavior was 4 broken iPhones that I replaced for about $2,800 total, plus a few gray hairs.

After a couple months I was an expert.

A smart, rational person would spend months learning the ins and outs of phone repair before ever opening.

I saw that time as tens of thousands of dollars worth of lost profits. More importantly, the longer you take to start the higher the likelihood of you ever launching.

Time = friction and friction = inaction.

Impatience is a superpower.

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7 months ago | [YT] | 47