5 KEY TRENDS in DIGITAL MARKETING in 2024 in EUROPE Let’s watch the main trends in digital marketing in Europe for this 2024 year. As soon, I live and work in Portugal, our local trends are the key point of my small research:
1️⃣AI-DRIVEN PERSONALIZATION. Last year Artificial Intelligence (AI) became the backbone of personalized marketing strategies. Here, in Portugal and all over the world, companies are using AI to analyze and predict user behavior and deliver tailor-made content. It is a must-have for big datas and a good-to-have for small ones, as well.
2️⃣SUSTAINABLE MARKETING PRACTICES. Reading the latest reports of global climate changes published by WorldEconomicForum, you are really going to think how our dear marketing affects the world: tones of paper, giveaways and servers… Most consumers are becoming more conscious of sustainability. And here in Portugal, we see it very clearly. Most of the services are digital.
3️⃣VIDEO CONTENT DOMINANCE. Here, in Portugal, as in the rest of Europe, the popularity of video on social media and websites continues to soar. Reels, Shorts, live streams and interactive content are gaining traction. I’m going to post a few really cool interactive content samples in the near future. So, don’t miss it!
4️⃣EPHEMERAL CONTENT. If you've never heard of it’s ok. But I bet that you know it 100%! This is a right now activity in Social Media, which lasts no longer than 24 hours. Like Stories, where the brand can create some sense of urgency “it happens right now” or exclusivity “only friends list can see it”. Ephemeral content is very popular in Portugal and you can see a lot of instagram accounts with a few posts and really strong “Stories” activities.
5️⃣TRUE MESSAGE. There’s a lot of AI in marketing. But in Portugal people love small-talks. None of the ideal AI BOT created ads gonna work here. Use AI for datas, analytics, personalization and even content creation. But don’t forget your main message to your customers. If you sell the shoes, show the real ones and use the real humans reviews. I think all 5 are gonna work for the rest of the EU and the US as well. Do you want something to add here?
Mia eCommerce moved to Portugal
5 KEY TRENDS in DIGITAL MARKETING in 2024 in EUROPE
Let’s watch the main trends in digital marketing in Europe for this 2024 year. As soon, I live and work in Portugal, our local trends are the key point of my small research:
1️⃣AI-DRIVEN PERSONALIZATION. Last year Artificial Intelligence (AI) became the backbone of personalized marketing strategies. Here, in Portugal and all over the world, companies are using AI to analyze and predict user behavior and deliver tailor-made content. It is a must-have for big datas and a good-to-have for small ones, as well.
2️⃣SUSTAINABLE MARKETING PRACTICES. Reading the latest reports of global climate changes published by WorldEconomicForum, you are really going to think how our dear marketing affects the world: tones of paper, giveaways and servers… Most consumers are becoming more conscious of sustainability. And here in Portugal, we see it very clearly. Most of the services are digital.
3️⃣VIDEO CONTENT DOMINANCE. Here, in Portugal, as in the rest of Europe, the popularity of video on social media and websites continues to soar. Reels, Shorts, live streams and interactive content are gaining traction. I’m going to post a few really cool interactive content samples in the near future. So, don’t miss it!
4️⃣EPHEMERAL CONTENT. If you've never heard of it’s ok. But I bet that you know it 100%! This is a right now activity in Social Media, which lasts no longer than 24 hours. Like Stories, where the brand can create some sense of urgency “it happens right now” or exclusivity “only friends list can see it”. Ephemeral content is very popular in Portugal and you can see a lot of instagram accounts with a few posts and really strong “Stories” activities.
5️⃣TRUE MESSAGE. There’s a lot of AI in marketing. But in Portugal people love small-talks. None of the ideal AI BOT created ads gonna work here. Use AI for datas, analytics, personalization and even content creation. But don’t forget your main message to your customers. If you sell the shoes, show the real ones and use the real humans reviews.
I think all 5 are gonna work for the rest of the EU and the US as well. Do you want something to add here?
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#digitalmarketingtrends2024
1 year ago | [YT] | 0