For the last couple of months I have felt like something has been off with Youtube, views have behaved, well, off to say the least. Not that I am expecting or wanting to be viral, but it's just felt different from before. Today I got this comment (see above) and decided to look into it. Apparently a change with Youtube in August means that views from somebody with an adblocker no longer counts as a view on our video. Before we still did not get paid for this view, but now the view does not even show, even thought they did indeed view the video. This means the views are way lower on the videos but the monetization might not be.
So what's the problem? Well for a lot of Youtubers we would not be able to do this to the extent we do if we did not take on sponsorships too (if people did not use adblockers, maybe we did not need to) but with the views being lower for many of us, we will now loose those oportunities and they will go back to the huge Youtubers or to other platforms such as Tiktok.
I already told my husband I am not planning to do Youtube full time come 2026, with this change it's just not viable. I understand that ads are annoying, I agree. Which is why I pay for Youtube Premium. I do also understand why that is not viable for everyone. I am just here to start a discussion and give my thoughts. Because I know several Youtubers that has stopped, stepped back or are planning another career due to what's been going on these past months.
Watching Youtube is free, in exchange for watching an ad. If enough people stop watching these ads the platform will change. It will either become a fully paid experience, only contain huge creators or creators that do it on their free time. Which again is fine, I mean that will be me soon.
My thoughts have always been "there is no such thing as a free lunch", and I am just sad to see this journey coming to an end because of this. And please do not see this as me complaining, I just wanted to share some news about the platform that will affect a lot of the creators you watch. Maybe a change will come before the end of the year. But knowing how much Google hates adblockers, I doubt it. So see this as me flagging that 2026 will be different. ❤️
Angelica Nyqvist
For the last couple of months I have felt like something has been off with Youtube, views have behaved, well, off to say the least. Not that I am expecting or wanting to be viral, but it's just felt different from before. Today I got this comment (see above) and decided to look into it. Apparently a change with Youtube in August means that views from somebody with an adblocker no longer counts as a view on our video. Before we still did not get paid for this view, but now the view does not even show, even thought they did indeed view the video. This means the views are way lower on the videos but the monetization might not be.
So what's the problem? Well for a lot of Youtubers we would not be able to do this to the extent we do if we did not take on sponsorships too (if people did not use adblockers, maybe we did not need to) but with the views being lower for many of us, we will now loose those oportunities and they will go back to the huge Youtubers or to other platforms such as Tiktok.
I already told my husband I am not planning to do Youtube full time come 2026, with this change it's just not viable. I understand that ads are annoying, I agree. Which is why I pay for Youtube Premium. I do also understand why that is not viable for everyone. I am just here to start a discussion and give my thoughts. Because I know several Youtubers that has stopped, stepped back or are planning another career due to what's been going on these past months.
Watching Youtube is free, in exchange for watching an ad. If enough people stop watching these ads the platform will change. It will either become a fully paid experience, only contain huge creators or creators that do it on their free time. Which again is fine, I mean that will be me soon.
My thoughts have always been "there is no such thing as a free lunch", and I am just sad to see this journey coming to an end because of this. And please do not see this as me complaining, I just wanted to share some news about the platform that will affect a lot of the creators you watch. Maybe a change will come before the end of the year. But knowing how much Google hates adblockers, I doubt it. So see this as me flagging that 2026 will be different. ❤️
2 weeks ago | [YT] | 592