I wanted to bring your attention to a new video I did on GoDaddy's channel on YouTube. ▶️
It's got some cool nuggets of info you can use to help your clients - or in your own business, too.
GoDaddy launched an inspiring new series on “News + Trends” for small business. They’ve been tapping industry experts to share tactical insights on how to build, market and grow your business.
This week they featured yours truly talking about the power of brand archetypes. 🧐
You probably know already that if you’re not consistent with your branding, you’re losing brand equity with your consumers.
But what you may not know is that by identifying your brand’s archetype, it becomes easier for consumers to relate to your brand on a deeper, human level. 🐵
Aligning your brand around a single archetype, you can tap into that unconscious decision-making “caveman brain” that actually drives about 90% or our decisions - contrary to the “intellectual rigor” most of us think we are using most of the time!
Philip VanDusen
I wanted to bring your attention to a new video I did on GoDaddy's channel on YouTube. ▶️
It's got some cool nuggets of info you can use to help your clients - or in your own business, too.
GoDaddy launched an inspiring new series on “News + Trends” for small business. They’ve been tapping industry experts to share tactical insights on how to build, market and grow your business.
This week they featured yours truly talking about the power of brand archetypes. 🧐
You probably know already that if you’re not consistent with your branding, you’re losing brand equity with your consumers.
But what you may not know is that by identifying your brand’s archetype, it becomes easier for consumers to relate to your brand on a deeper, human level. 🐵
Aligning your brand around a single archetype, you can tap into that unconscious decision-making “caveman brain” that actually drives about 90% or our decisions - contrary to the “intellectual rigor” most of us think we are using most of the time!
3 years ago | [YT] | 8