USA TODAY

#Target said the company wants to make sure customers truly feel like guests who are appreciated.

The new policy requires employees who are within 10 feet of customers to smile, make eye contact, wave, and use friendly, approachable, and welcoming body language, the Minneapolis-based retailer told USA TODAY.

If staff members are within 4 feet of customers, they must personally greet the guests, smile, and initiate a warm, helpful interaction, Target said.

The requirements are part of a program called 10-4. The program is one way Target is trying to elevate the shopping experience, the company told USA TODAY.

The company did not say when the policy will go into effect, or whether employees will be reprimanded if they don’t abide by the policy. www.usatoday.com/story/grocery/2025/11/10/target-n…

5 days ago | [YT] | 165