Your employees aren’t just performing tasks; they’re living stories. However, do they comprehend the broader narrative?
What if I told you that 87% of employees don’t fully understand how their day-to-day work impacts the larger goals of their organization? (That’s according to a Gallup study that still rings true today.)
I recently sat down with a high-performing team at a company that’s crushing it in revenue—but struggling with internal engagement. And when I asked a simple question—“How does your role help this organization win?”—I was met with blank stares.
Not because they didn’t care. Because no one had ever connected the dots for them.
That’s the conflict: You’ve got talented people, but they’re stuck in silos, checking boxes instead of owning outcomes. They’re processing tasks, not purpose.
Here’s why it matters: When people can clearly see how their work fits into the bigger picture, productivity increases by up to 25%. Retention improves. Morale skyrockets. You stop leading projects—and start leading people.
So here’s what I do (and what you can do today):
I use a 3-step framework I call the “Storyline Shift”: 1. Map the Mission – Translate the company vision into practical, personal terms. 2. Define the Thread – Help each team member draw a direct line from their work to measurable goals. 3. Tell the Story Back – Have them articulate it in their own words. That’s when ownership is born.
Instead of “I manage spreadsheets,” someone says, “I deliver real-time data to drive confident decisions.”
Big difference, right? One sounds like a task. The other sounds like a mission.
If you’re a leader, manager, or executive looking to increase alignment and accountability in the next 30 days, this is where to start. No software needed. Just better conversations and intentional leadership.
Want a simple worksheet to run this with your team in 15 minutes? Drop “ALIGN” in the comments or DM me.
Let’s help your people stop doing a job—and start owning their impact.
♻️ I hope you found this valuable, please share with your network.
Matt Gillis
Your employees aren’t just performing tasks; they’re living stories. However, do they comprehend the broader narrative?
What if I told you that 87% of employees don’t fully understand how their day-to-day work impacts the larger goals of their organization?
(That’s according to a Gallup study that still rings true today.)
I recently sat down with a high-performing team at a company that’s crushing it in revenue—but struggling with internal engagement.
And when I asked a simple question—“How does your role help this organization win?”—I was met with blank stares.
Not because they didn’t care.
Because no one had ever connected the dots for them.
That’s the conflict:
You’ve got talented people, but they’re stuck in silos, checking boxes instead of owning outcomes.
They’re processing tasks, not purpose.
Here’s why it matters:
When people can clearly see how their work fits into the bigger picture, productivity increases by up to 25%.
Retention improves. Morale skyrockets.
You stop leading projects—and start leading people.
So here’s what I do (and what you can do today):
I use a 3-step framework I call the “Storyline Shift”:
1. Map the Mission – Translate the company vision into practical, personal terms.
2. Define the Thread – Help each team member draw a direct line from their work to measurable goals.
3. Tell the Story Back – Have them articulate it in their own words. That’s when ownership is born.
Instead of “I manage spreadsheets,” someone says, “I deliver real-time data to drive confident decisions.”
Big difference, right? One sounds like a task. The other sounds like a mission.
If you’re a leader, manager, or executive looking to increase alignment and accountability in the next 30 days, this is where to start.
No software needed. Just better conversations and intentional leadership.
Want a simple worksheet to run this with your team in 15 minutes?
Drop “ALIGN” in the comments or DM me.
Let’s help your people stop doing a job—and start owning their impact.
♻️ I hope you found this valuable, please share with your network.
📌 Click "Follow" and 🔔
#LeadershipDevelopment #EmployeeEngagement #OrganizationalAlignment #StoryDrivenLeadership #TeamPerformance #ClarityAtWork #PeopleOverProcess #YouTubeSEO #VoiceSearchOptimization #InternalComms #MissionDrivenTeams #CultureStrategy
2 weeks ago | [YT] | 1