📈 #imSTATS: What if we told you that while you're wondering if paid ads still work, 65% of industries are seeing better conversion rates than last year?
65% of industry sectors saw higher year-over-year conversion rates from paid ads (source: WordStream)
The narrative that "paid ads are dead" or "getting too expensive" isn't playing out in the data.
While some marketers are throwing money at stagnant campaigns and complaining about rising costs, the majority of industries are actually seeing improved performance.
Here's the truth: the ad landscape hasn't gotten harder for everyone—it's gotten harder for marketers who aren't evolving.
Smarter targeting, better creative, and AI-driven optimization aren't optional anymore. They're the baseline for staying competitive when algorithm changes and privacy updates keep shifting the playing field.
What's the opportunity here?
While competitors are pausing budgets or running the same campaigns they ran two years ago, you can lean into data-informed optimization, creative testing, and audience refinement that's proven to work across most industries right now.
When was the last time you ran a true test on your paid ad creative or audience targeting?
imFORZA
📈 #imSTATS: What if we told you that while you're wondering if paid ads still work, 65% of industries are seeing better conversion rates than last year?
65% of industry sectors saw higher year-over-year conversion rates from paid ads (source: WordStream)
The narrative that "paid ads are dead" or "getting too expensive" isn't playing out in the data.
While some marketers are throwing money at stagnant campaigns and complaining about rising costs, the majority of industries are actually seeing improved performance.
Here's the truth: the ad landscape hasn't gotten harder for everyone—it's gotten harder for marketers who aren't evolving.
Smarter targeting, better creative, and AI-driven optimization aren't optional anymore. They're the baseline for staying competitive when algorithm changes and privacy updates keep shifting the playing field.
What's the opportunity here?
While competitors are pausing budgets or running the same campaigns they ran two years ago, you can lean into data-informed optimization, creative testing, and audience refinement that's proven to work across most industries right now.
When was the last time you ran a true test on your paid ad creative or audience targeting?
#MarketingStats #PaidAdvertising
2 weeks ago | [YT] | 0