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1 year ago | 18
Mark Satterfield The Velvet Rope Playbook: Inside the Wild World of Wealth, Egos, and High-Stakes Sales Book overview Selling to the wealthy isnât just about luxuryâitâs about creating an experience, a mystique, and a connection that lingers long after the deal is done. In The Velvet Rope Playbook, bestselling author Mark Satterfield shares a collection of vibrant stories from the frontlines of selling to the affluent. Through these tales filled with colorful characters and unforgettable moments, youâll discover what it really takes to win the trust, loyalty, and business of the worldâs most discerning clients. In The Velvet Rope Playbook, youâll learn: How to craft your own âvelvet ropeâ that makes your business irresistible to affluent clients. Why stories, not pitches, are the key to selling at the highest levels. How exclusivity and personal connection trump price in the luxury market. Practical strategies wrapped in engaging narratives that you can apply today. Packed with drama, insight, and actionable advice, The Velvet Rope Playbook is more than a guideâitâs your invitation to a world where selling is an art form, and success is about so much more than the sale. If youâve ever wondered how to attract and serve clients at the top of the market, this book will show you the wayâwith flair, strategy, and unforgettable stories.
6 months ago | 1
Diana Verde Nieto Reimagining Luxury: Building a Sustainable Future for your Brand Book details It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century. Reimagining Luxury empowers 'the reimaginers' to take action and create change by offering practical frameworks and concrete examples. Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change. Covering everything from environmental and social topics to positive storytelling, Reimagining Luxury offers readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. The author, Verde Nieto, brings a wealth of knowledge and practical experience to the table as an Adviser at Sustainnovate and Co-Founder of Positive Luxury. Readers can trust that the advice presented is based on both deep expertise and practical experience. If your goal is to embrace sustainable innovation as a catalyst of social and economic growth, then Reimagining Luxury is a must-read.
6 months ago | 1
Feel free to wear as u like and live. Wtd with those nigas and sians girl. Welcome to the new world og peace and respect
1 year ago | 0
Susanna Nicoletti Luxury Unlocked: The Key to Mastering Luxury Brands in a Disrupted Age Book overview While the world is still dramatically upset by the global breakdown caused by the coronavirus pandemic, the time has come to focus on how the luxury and fashion system can thrive again and grow enduring successful business. Luxury Unlocked unveils the luxury and fashion system vulnerabilities and highlights the path to evolve them into long lasting solutions. Susanna Nicoletti contributes to the conversation in the industry with her unique and razor-sharp analysis and thought-provoking clues. Featuring original highlights, brand stories and market insights, this essay guides you in the backstage of some of the most intriguing cases and draws the attention to forward looking evolutions of the industry. Instead of appealing for a return to a new normal, this book is focused on finding original and innovative business approach for a luxury and fashion world that, for too long, has resisted deep change. Luxury Unlocked is an essay with a specific and unusual, outspoken point of view from a fashion and luxury insider. It unveils some of the well-kept secrets of the industry and promote radical yet very effective solutions to refresh and restart a system with a huge potential, rich of ideas, creativity and business opportunities but presently locked in a honey trap. The fashion and luxury industry has never been so fragile as in this moment and the usual quick fixes recommended by those who took the system into a perilous roadblock do not work, as the resistance to change is too high to allow insiders to make amendments to rigid and financially driven organizations. This essay sums up all the experience made by Susanna Nicoletti in more than 20 years at the helm of the most renown luxury and fashion brands as well as the curiosity and the thinking there is no box that always encouraged the author to move ahead from the status quo. This book is for the bold, the brave, the thought provokers, the curious spirits that are willing to enlighten the path towards a new sustainable and meaningful era in fashion and luxury.
6 months ago | 1
Oh I like you guys so much ...both r so cutie...keep rocking ...wowed the dance moves #DJ_CREATES05
10 months ago | 0
Jean-Noël Kapferer and 1 more The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Book details Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
6 months ago | 1
Hi đ Happy to be a new subscriber - never did this before - whatâs next
1 year ago | 0
Patricia SanMiguel and 3 more Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry) 1st Edition1st Edition Book details This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts. This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.
6 months ago | 1
chumkpop
Hi!đ„° If you join my subscriber group on instagram, you will be the first to see my dance covers and exclusive photos and videos from my everyday, private lifeđ»thank you!
1 year ago | [YT] | 1,354