Alex Berman
Every time you undercharge, you're leaving thousands on the table - and you don't even realize it.A client asked me this yesterday while prepping for a sales presentation:"How much should this be?"I told him:"Low enough that the client feels like they're stealing. High enough that you feel like you're stealing."He was about to charge $350 for something worth $30k.Imagine how dumb that would've been.If he went cheap, the agency buying from him would get sloppy delivery, lose clients, and stop trusting him.Instead, I told him to price it at $3,000. The agency he sells to charges $12k. The end customer gets $30k worth of value.Now everyone wins.And he pockets $2,700 per deal instead of chump change.This is the game. The people who charge more, win more.If you're still playing small, undercharging, and hoping "clients will just see your value"...You're making the same mistake.So instead - price based on YOUR PROFIT. And aim high.If it costs 1k, charge 10k.And LEARN TO SELL IT at that price.Because right now, someone else is selling at that price - while you struggle to close deals at half the rate.If you're not at a 90% margin... then raise your price by 50% every time you pitch a new client.Use cold email, cold calling, LinkedIn, warm call your network, and hit events to fill your pipeline.Or just keep doing what you're doing.But don't be surprised when you're stuck while someone else is closing YOUR deals for 10x the price.If you want to fix this now, apply for Galadon Gold. We'll show you exactly how to charge more, close more, and scale faster.Spots are limited. Apply now before you waste another month pricing too low.Apply for Galadon Gold and I'll see you inside.
6 days ago | [YT] | 10
Alex Berman
Every time you undercharge, you're leaving thousands on the table - and you don't even realize it.
A client asked me this yesterday while prepping for a sales presentation:
"How much should this be?"
I told him:
"Low enough that the client feels like they're stealing. High enough that you feel like you're stealing."
He was about to charge $350 for something worth $30k.
Imagine how dumb that would've been.
If he went cheap, the agency buying from him would get sloppy delivery, lose clients, and stop trusting him.
Instead, I told him to price it at $3,000. The agency he sells to charges $12k. The end customer gets $30k worth of value.
Now everyone wins.
And he pockets $2,700 per deal instead of chump change.
This is the game. The people who charge more, win more.
If you're still playing small, undercharging, and hoping "clients will just see your value"...
You're making the same mistake.
So instead - price based on YOUR PROFIT. And aim high.
If it costs 1k, charge 10k.
And LEARN TO SELL IT at that price.
Because right now, someone else is selling at that price - while you struggle to close deals at half the rate.
If you're not at a 90% margin... then raise your price by 50% every time you pitch a new client.
Use cold email, cold calling, LinkedIn, warm call your network, and hit events to fill your pipeline.
Or just keep doing what you're doing.
But don't be surprised when you're stuck while someone else is closing YOUR deals for 10x the price.
If you want to fix this now, apply for Galadon Gold. We'll show you exactly how to charge more, close more, and scale faster.
Spots are limited. Apply now before you waste another month pricing too low.
Apply for Galadon Gold and I'll see you inside.
6 days ago | [YT] | 10