Ever wondered why you feel so attached to that furniture you built yourself — even if it’s not perfect? That’s the IKEA Effect, a powerful psychological trick used by top companies to boost sales and customer loyalty.
In this video, we deep dive into 6 powerful psychological strategies inspired by IKEA that smart businesses use to manipulate consumer behavior and turn casual buyers into loyal fans. From IKEA’s in-store layout to the emotional impact of DIY assembly, we reveal how brands like Nike, Canva, and Build-a-Bear also leverage this effect — and how you can learn from them.
Unboxing Startups
The IKEA Effect: 6 Hidden Psychology Tricks Businesses Don’t Want You to Know
Youtube: https://youtu.be/xsu_5amjM5A
Ever wondered why you feel so attached to that furniture you built yourself — even if it’s not perfect? That’s the IKEA Effect, a powerful psychological trick used by top companies to boost sales and customer loyalty.
In this video, we deep dive into 6 powerful psychological strategies inspired by IKEA that smart businesses use to manipulate consumer behavior and turn casual buyers into loyal fans. From IKEA’s in-store layout to the emotional impact of DIY assembly, we reveal how brands like Nike, Canva, and Build-a-Bear also leverage this effect — and how you can learn from them.
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3 months ago | [YT] | 0