Google Ads Quality Score measures how relevant, helpful, and clear your ads are to the person seeing them. The higher your Quality Score, the more auctions at a discounted rate.
In essence, you’re rewarded for having more relevant ads.
The Google Ads Quality Score is calculated based on relevance, expected ad CTR and landing page experience.
As you guessed, Google uses these factors to determine how relevant the ads are to the search query and whether they are likely to accurately provide what is being searched for.
“So even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.” – source: Google
This means that just because you have the highest budget among your competitors does not mean that it’ll guarantee you the top spot on the ad search results.
The Conversion Clinic — by JRR Marketing
Google Ads Quality Score measures how relevant, helpful, and clear your ads are to the person seeing them. The higher your Quality Score, the more auctions at a discounted rate.
In essence, you’re rewarded for having more relevant ads.
The Google Ads Quality Score is calculated based on relevance, expected ad CTR and landing page experience.
As you guessed, Google uses these factors to determine how relevant the ads are to the search query and whether they are likely to accurately provide what is being searched for.
“So even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.” – source: Google
This means that just because you have the highest budget among your competitors does not mean that it’ll guarantee you the top spot on the ad search results.
www.josiahroche.com.au/blog/improve-google-ads-qua…
2 years ago | [YT] | 0