The Hobby Letter

You can just have a hobby and leverage content about it to make millions from it.

That’s EXACTLY what George Mavrackis (coralfish12g) did!

He started making content about fish tanks 14 years ago and never stopped.

He grows his brand by touring exotic aquariums, fish farms and markets and then monetizes it in 5 big ways:

1) Ads on long form content (He pulls in millions of long form YT views monthly)

2) He sells starter saltwater fish tank kits for $550, Merch etc

3) He sells clownfish & coral directly

4) Brand Partnerships

5) He co owns an aquatics conference that has 3 big shows per year and thousands of folks who buy tickets to attend

He has over 3 Million Followers in a niche which is better than 25 million in no niche.

He owns a highly monetizable audience in an area that he’s passionate about and is expanding his business around it well.

He epitomizes what The Hobby Letter is all about!!!

Over 1 year you may have some competition…. but over 14 years you will have no competition in a niche like this as a creator if you truly have passion for it.

Subscribe if you want to see me break down more content businesses like this. And become a Hobby Letter member to make money from your own passions.

6 months ago | [YT] | 3