Yeah! Didn't Ford originally announce that the small Maverick pickup would be under $20K? Where did that idea go? It went out the window!
1 month ago | 13
I think the biggest potential obstacle would be for Ford to release a $30k EV pickup that can't be purchased for less than $45k due to dealers price gouging.
1 month ago | 16
The Ford culture and dealer network are the major stumbling blocks. The Slate truck and the Ford EV arrive at about the same time. Let's see who wins
1 month ago | 15
Not enough information, it is an idea, not a product. We do know it will have smaller batteries, and that will be a hard sell.
1 month ago | 17
The fact that they're following Tesla's lead (still the only US manufacturer profitably selling EVs) is a good sign. The question will be whether or not they will actually be able to execute or if the legacy organization will stifle and smother the skunkworks team.
1 month ago | 5
The smaller battery for the truck is a real problem in a vast country like here in Canada. The longer range is needed here.
1 month ago | 3
Ford needs to keep innovating if they want to stay relevant in 10 years from now. This is a good move!
1 month ago | 0
At best it will not fail. Most likely if Chinese enter, Ford and Japanese and all the rest of OEMs are gone.
1 month ago | 2
The maverick was stickered at 19995 I was interested. The dealer rip off market conditions charge made me not buy one.
1 month ago | 2
History repeats itself. When Years ago, when GM hired Ignacio Lopez to revamp their factory processes by going to a supplier-based assembly system, it didn’t happen. Either it got push-back from the established GM management or there was a problem with the concept.
1 month ago | 1
Been saying since 2020 that any auto company that doesn't have EVs as their core business by 2025 wont be IN business by 2030. This is a tech disruption, and legacy auto is still flogging SD CRT TVs as HD flat screens take over. Ford showed their plans to catch up in 2027 to where Tesla went in 2023. It's a good start, but they're almost a decade late.
1 month ago | 2
It sounds like Ford is following the Tesla model for volume production at a lower cost. The question is will their funding hold on long enough to get to scale and profit. I wish them well, but it will be hard … really hard.
1 month ago | 3
It can only succeed if the vehicle is in the $20-$25k range. If it is too much higher than that, it will fail.
1 month ago | 2
Seems like an attempt to repeat Lee Iacocca’ 1980s K-car strategy in the 2020s. Iacocca’s ghost still haunts Dearborn!
1 month ago | 2
I think Google had a similar concept for cell phones. You'd plug in various pieces to get functionality you want.
1 month ago | 0
Overall, I’m glad but I hear the platform is 400 V architecture instead of 800 V architecture which is a shame but overtime. I think they’ll be able to put the 800 V architecture in and I think the program will be a success.
1 month ago | 0
Jay hind vande Mataram keep trying go ahead same things I m trying to achieve new technology goals
1 month ago | 0
I still think these small BEV vehicles won’t make that much money, however they may have to sell some for compliance.
1 month ago | 0
It's about Time Ford Engineers got of the fat ass and did some design work that will project the company forward. The Ford Engineers have been living of the success and talent of the Engineers of the 50s and 60s they have only tweaked the ICE for over 60 years and it time to do something new.
1 month ago | 3
This isn’t new, this is what Tesla does. I think for is smart to take this path. I’m just upset they they made such a big stink about nothing. I though they where going to st least present some prototypes or something. They could shared this information in a press release. A waste of time what they did.
1 month ago | 2
Autoline Network
You all heard about Ford’s new Universal EV Platform that was developed by its skunkworks team in Silicon Valley. The platform significantly cuts costs and can support multiple body types. Part of the cost savings comes from a new production process that reduces parts and assembly time. But we want to know what you think about the program.
1 month ago | [YT] | 63