Here's what we've learned after producing 500+ videos for leading tech companies:
1. Start with the pain point, not the feature
→ Your first 7 seconds must resonate with your viewer's challenges
→ Hook them with relatable scenarios, not technical specs
2. Break complex concepts into digestible chunks
→ Use the "one idea per scene" rule
→ Layer information progressively to avoid cognitive overload
3. Visual hierarchy matters more than fancy animations
→ Clear typography & consistent colors > flashy effects
→ Use motion to guide attention, not distract
4. Script structure that works:
• Problem (15 seconds)
• Solution introduction (20 seconds)
• Key benefits (30-40 seconds)
• Social proof + CTA (15 seconds)
5. Sound design is your secret weapon
→ Professional voiceover sets the tone
→ Strategic sound effects enhance retention
→ Background music should complement, not compete
The best part? When done right, these videos become your hardest-working sales assets 🚀
Currently seeing 3-4x higher engagement rates compared to static content across our client base.
What's your biggest challenge when creating product videos?
What a Story | SaaS & Tech Product Video Experts
Here's what we've learned after producing 500+ videos for leading tech companies:
1. Start with the pain point, not the feature
→ Your first 7 seconds must resonate with your viewer's challenges
→ Hook them with relatable scenarios, not technical specs
2. Break complex concepts into digestible chunks
→ Use the "one idea per scene" rule
→ Layer information progressively to avoid cognitive overload
3. Visual hierarchy matters more than fancy animations
→ Clear typography & consistent colors > flashy effects
→ Use motion to guide attention, not distract
4. Script structure that works:
• Problem (15 seconds)
• Solution introduction (20 seconds)
• Key benefits (30-40 seconds)
• Social proof + CTA (15 seconds)
5. Sound design is your secret weapon
→ Professional voiceover sets the tone
→ Strategic sound effects enhance retention
→ Background music should complement, not compete
The best part? When done right, these videos become your hardest-working sales assets 🚀
Currently seeing 3-4x higher engagement rates compared to static content across our client base.
What's your biggest challenge when creating product videos?
#B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo
7 months ago (edited) | [YT] | 13