Hey creators, we want to share an update about the Trending page that’s taking effect in the next couple of weeks. Back when we first launched the Trending tab in 2015, the answer to "what's trending?" was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms. Viewers increasingly learn about trends in different places across YouTube – from recommendations and search suggestions to Shorts, comments, and Communities. With these shifts, we've seen visits to the Trending page decrease significantly, especially over the last five years.
So, we're making updates to better match how people discover trending content today and will be removing the Trending page and Trending Now list. Here’s a look at how we’ll continue to highlight trends on YouTube:
📈 Shifting to charts for music, movies, & more Although we're removing the Trending Now list, for categories like music, podcasts, and movies where top charts are the industry norm, viewers can still find popular content on YouTube Charts, including Trending Music Videos and new charts for the Weekly Top Podcast Shows and Trending Movie Trailers. We’ll continue to add more content categories to charts over time. While we’re building more charts, the Gaming Explore page will still be viewers' go-to for the Trending gaming videos
🔎 Finding trends that are all about you Instead of a single list for everyone, we'll keep showing viewers the videos that we think they’ll love through personalized recommendations. This way, we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos. Audiences can still browse content that isn't personalized in the Explore menu, on creator channels, and in their subscriptions feed
🙌 Continuing to provide insights on trends & recognize creators We're still focused on giving you as creators the tools to understand what’s popular with your unique audiences. The "Inspiration" tab in YouTube Studio will keep giving you personalized ideas to help you spot the next big thing for your channel. We’re also creating new ways to give up-and-coming creators a boost and help you get discovered, like our "Hype" feature that lets viewers amplify fresh videos they love. We'll still be shouting out Creators on the Rise on our official @YouTube social media and YouTube channel, so millions can discover and celebrate new talent. Artist on the Rise will also have its own dedicated spot on the Music Explore page
We plan to continue to reflect the many ways trends emerge and are experienced by our global community. We're excited to keep making it easier for viewers to find the amazing creators and content they're passionate about!
YouTube Creators
Hey creators, we want to share an update about the Trending page that’s taking effect in the next couple of weeks. Back when we first launched the Trending tab in 2015, the answer to "what's trending?" was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms. Viewers increasingly learn about trends in different places across YouTube – from recommendations and search suggestions to Shorts, comments, and Communities. With these shifts, we've seen visits to the Trending page decrease significantly, especially over the last five years.
So, we're making updates to better match how people discover trending content today and will be removing the Trending page and Trending Now list. Here’s a look at how we’ll continue to highlight trends on YouTube:
📈 Shifting to charts for music, movies, & more
Although we're removing the Trending Now list, for categories like music, podcasts, and movies where top charts are the industry norm, viewers can still find popular content on YouTube Charts, including Trending Music Videos and new charts for the Weekly Top Podcast Shows and Trending Movie Trailers. We’ll continue to add more content categories to charts over time. While we’re building more charts, the Gaming Explore page will still be viewers' go-to for the Trending gaming videos
🔎 Finding trends that are all about you
Instead of a single list for everyone, we'll keep showing viewers the videos that we think they’ll love through personalized recommendations. This way, we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos. Audiences can still browse content that isn't personalized in the Explore menu, on creator channels, and in their subscriptions feed
🙌 Continuing to provide insights on trends & recognize creators
We're still focused on giving you as creators the tools to understand what’s popular with your unique audiences. The "Inspiration" tab in YouTube Studio will keep giving you personalized ideas to help you spot the next big thing for your channel. We’re also creating new ways to give up-and-coming creators a boost and help you get discovered, like our "Hype" feature that lets viewers amplify fresh videos they love. We'll still be shouting out Creators on the Rise on our official @YouTube social media and YouTube channel, so millions can discover and celebrate new talent. Artist on the Rise will also have its own dedicated spot on the Music Explore page
We plan to continue to reflect the many ways trends emerge and are experienced by our global community. We're excited to keep making it easier for viewers to find the amazing creators and content they're passionate about!
2 months ago (edited) | [YT] | 3,681