YouTube Creators

Hey creators, we want to share an update about the Trending page that’s taking effect in the next couple of weeks. Back when we first launched the Trending tab in 2015, the answer to "what's trending?" was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms. Viewers increasingly learn about trends in different places across YouTube – from recommendations and search suggestions to Shorts, comments, and Communities. With these shifts, we've seen visits to the Trending page decrease significantly, especially over the last five years.

So, we're making updates to better match how people discover trending content today and will be removing the Trending page and Trending Now list. Here’s a look at how we’ll continue to highlight trends on YouTube:

📈 Shifting to charts for music, movies, & more
Although we're removing the Trending Now list, for categories like music, podcasts, and movies where top charts are the industry norm, viewers can still find popular content on YouTube Charts, including Trending Music Videos and new charts for the Weekly Top Podcast Shows and Trending Movie Trailers. We’ll continue to add more content categories to charts over time. While we’re building more charts, the Gaming Explore page will still be viewers' go-to for the Trending gaming videos

🔎 Finding trends that are all about you
Instead of a single list for everyone, we'll keep showing viewers the videos that we think they’ll love through personalized recommendations. This way, we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos. Audiences can still browse content that isn't personalized in the Explore menu, on creator channels, and in their subscriptions feed

🙌 Continuing to provide insights on trends & recognize creators
We're still focused on giving you as creators the tools to understand what’s popular with your unique audiences. The "Inspiration" tab in YouTube Studio will keep giving you personalized ideas to help you spot the next big thing for your channel. We’re also creating new ways to give up-and-coming creators a boost and help you get discovered, like our "Hype" feature that lets viewers amplify fresh videos they love. We'll still be shouting out Creators on the Rise on our official @YouTube social media and YouTube channel, so millions can discover and celebrate new talent. Artist on the Rise will also have its own dedicated spot on the Music Explore page

We plan to continue to reflect the many ways trends emerge and are experienced by our global community. We're excited to keep making it easier for viewers to find the amazing creators and content they're passionate about!

2 months ago (edited) | [YT] | 3,679



@youtubecreators 

Are you excited for this change? Sound off in the comments below - we want to know what you think!

2 months ago | 319

@onlymusicpiano

Literally to the 1% who's reading this, God bless you, and may your dreams come true, stay safe and have a wonderful day 💗

2 months ago | 60

@Bachha-Man1.0_1M

Great step ❤

2 months ago | 7

@evrimagaci 

Since our inception, we've NEVER been on the Trending page (in Turkey) even if our videos would be watched 3-10x more than 60%+ of the "Trending" videos in the approximately same amount of time. The only difference was: We are a science channel and they were singers or entertainers (and when asked, YouTube employees claimed that, though the other videos' views were much less than ours per hour, they were more "varied", allegedly). So we'd lost our confidence in the accuracy of the Trending page in the past 4-5 years, like you've mentioned. We really hope this update will help these "outlier" (?) channels become more visible in Trending tab.

2 months ago (edited) | 3

@Beautiful_Moon1502

That's truly heartening to note. You people always amaze us with your unique ideas. Looking forward to taking advantage of the benefits. Thanks and regards 🙏

2 months ago | 5

@CrystalBest

This is fantastic. I love the idea of a more personalized trending page. I have to say this is my absolute favorite platform to share my content/craft on. I feel as if you care about your creators more and are willing to listen and make changes where necessary to give us a more enjoyable experience on your application. Thank you for all you do. Keep it up! Xoxo ❤❤❤❤❤❤❤❤

2 months ago | 13

@mick_sonicvibes

Highly Unique Creations 🎉 great job ❤ appreciate

2 months ago | 8

@lofifuturewave

Excellent, very good information. Thank you, Youtube 🎉

2 months ago | 7

@GratefulstoriesUS

Thanks for sharing, i love that!❤❤❤

2 months ago | 6

@Whispering-Otaku

I'm excited 🤗

2 months ago | 2

@ahmerhassan5372

Thnku YouTube ❤❤❤

2 months ago | 5

@ArifaSayyed-f2n

Wow it's awesome ❤

2 months ago | 2

@Musicia1000

Interesting..😊

2 months ago | 9

@babitamohapatra406

Thank you YouTube. Please keep me supporting guys 🙏🙏

2 months ago | 4

@judithttravels247

Looking forward to it and hopefully small creators will benefit from this. Thanks YouTube team 🎉

2 months ago | 4

@growingthoughts

Yeah, sounds & looks gr8 😊

2 months ago | 2

@ValsDigitalCreations

Sounds Great! Thanks for the update 😊

2 months ago | 3

@saksi_bisu

Amazing...

2 months ago | 5

@Viralkings0.1

You should also add an option to choose which channel to upload to (from one channel to another) directly on the upload/add details page. This would be really helpful for those of us who have multiple channels under the same account. It would make switching and uploading to the right channel much easier and faster.

2 months ago | 1

@Radiojaddoels

Seperti nya sekarang para konten kreator sudah mengikuti berita, musik, film yang trending , karena ini Nafas mereka untuk berkreasi . Tapi jangan lupa ada tutorial, musik dan lagu klasik yang masih banyak di cari nitizen. Jadi jangan sampai di tinggal kan 🎉

2 months ago | 2