📈 #imSTATS: What if we told you that 80% of sales happen after most marketers have already given up?
80% of all sales are made between the 5th and 12th contacts
Most businesses throw in the towel after two or three touchpoints, convinced their prospect isn't interested. Meanwhile, the real buying decision is still 3-9 interactions away from happening.
What this means for your strategy: Your nurture sequences need stamina, not just speed. Building a relationship takes time, and persistence isn't pushy—it's professional when you're delivering genuine value at every touchpoint.
The reality check: If your follow-up strategy stops at three emails or two phone calls, you're systematically eliminating yourself from 80% of potential sales before the real decision-making even begins.
The opportunity: While your competitors are moving on to "warmer" leads after a few attempts, you can build a systematic multi-touch approach that stays valuable, relevant, and top-of-mind through the entire buying journey.
How many touchpoints does your current nurture strategy include before you mark a lead as unresponsive?
imFORZA
📈 #imSTATS: What if we told you that 80% of sales happen after most marketers have already given up?
80% of all sales are made between the 5th and 12th contacts
Most businesses throw in the towel after two or three touchpoints, convinced their prospect isn't interested. Meanwhile, the real buying decision is still 3-9 interactions away from happening.
What this means for your strategy:
Your nurture sequences need stamina, not just speed. Building a relationship takes time, and persistence isn't pushy—it's professional when you're delivering genuine value at every touchpoint.
The reality check: If your follow-up strategy stops at three emails or two phone calls, you're systematically eliminating yourself from 80% of potential sales before the real decision-making even begins.
The opportunity: While your competitors are moving on to "warmer" leads after a few attempts, you can build a systematic multi-touch approach that stays valuable, relevant, and top-of-mind through the entire buying journey.
How many touchpoints does your current nurture strategy include before you mark a lead as unresponsive?
#MarketingStats #LeadNurturing #SalesTips
4 days ago | [YT] | 0