Modern MBA

Buzzfeed and VICE were the digital unicorns of the 2010s. These two companies had seemingly figured the secret sauce to go viral in this new online world. There were also smaller startups like Vox, Thrillist, Mashable, and Insider who surged off the same tailwinds. Digital media was a new type of business where all the consumption, distribution, and creation was all entirely online.

Fast forward 10 years and Buzzfeed is a penny stock. They get a fraction of the viewership and readership these days despite developing hit brands like Tasty and breakthrough shows like Hot Ones. VICE declared bankruptcy in 2023. They’ve both laid off staff and cut back - and so has Vox and Business Insider. How could so many shows and views be worth so little?

2 months ago | [YT] | 153



@МайлзЖ

Buzzfeed was trash from day one. Vice used to be good but then they turned into clickbait garbage. Happy to see them both go

2 months ago | 23

@PlanktonWhisperer

Vice turned into dollar store MTV and Buzzfeed turned into the Temu version of Cosmo. I hope they completely disappear.

2 months ago | 8

@JulioOther

My experience with some of them BuzzFeed lost its charm when most of the people involved left and made their own content. Also, they focus too much on left-leaning politics in 2015, scaring some viewers away. I still love Food Insider, but a lot of Business Insider articles feel like they were written by AI, and it also feels like those LinkedIn posts people like to share for humble brags. Vice niche which is shocking journalism, has also been filled with YouTuber over the years.

2 months ago (edited) | 12

@jonahblock

The views don’t make up for the lack of expected returnes on the investment

2 months ago | 10

@fringestream990

Cough Wokeness

2 months ago | 3

@alexanderclaylavin

Too much budget and staff while the competition entertains and informs from a basement on a shoestring

2 months ago | 0

@dartharva

Isn't this an old video?

2 months ago | 2

@UHaulShorts

Kuz both DEI dummay

2 months ago | 1

@NotPaulAllen

Go woke go broke

2 months ago | 9

@DrDiabolical000

People on the internet became more polarized by the grifters. It wasn't a lack of quality. People changed.

2 months ago | 1

@victorledezma6652

tldr; they went woke

2 months ago | 3

@ДаняСаго

Go woke go broke😂

2 months ago | 3