First year In Medical Device Sales

When the Pressure is On, How Do You Respond?

The reality of medical device sales is that you can’t be everywhere at once. Surgeons expect you on call 24/7, hospitals have emergencies, and new business is the only way to grow. The question is: How do you handle the impossible?

The Right Approach to Crisis Management:

✅ Prioritize Smartly – Not every surgeon, hospital, or account is the right fit.
🔹 If staying with one account means never hitting quota, you need a game plan.
🔹 Focus on relationships that align with your growth goals.

✅ Control the Conversation – Doctors and hospitals will push for what they want, but you set the boundaries.
🔹 If you can’t physically be in two places, communicate with confidence.
🔹 Reaffirm your value: “I’ve been here every day for a year—one absence doesn’t erase that.”

✅ Know Your Worth – If an account threatens to drop you after years of service, it was never truly stable.
🔹 The most successful reps don’t beg for business—they create new opportunities.
🔹 A $600K account will always be worth more than a $30K headache.

The Reps Who Win in Medical Device Sales:
🔹 Make tough decisions based on growth, not fear.
🔹 Communicate professionally and assertively.
🔹 Stand firm in their value without overextending themselves.


If you’ve ever had to stand your ground with a surgeon or hospital, drop your experience below!

2 weeks ago | [YT] | 0