Spotify recently launched two huge creator initiatives, which work in a very similar way to YouTube’s creator programs:
- The Creator Milestone Awards: This is Spotify’s version of YouTube’s ‘Play Buttons.’ The Milestone Awards are physical plaques for podcasters who hit 50M, 100M, and 1B streams. This marks the first time that Spotify will be publicly sharing podcast stream counts.
- The Spotify Partner Program: This is Spotify’s version of ‘Adsense,’ which allows creators who meet minimum streaming requirements (2,000 streams and 10,000 hours listened in 30 days) to earn payouts based on Premium user listens and a revenue share from ads on the free tier.
For creators who are already doing podcasts, or thinking of starting, this is a sign to take the leap. YouTube’s play button awards and Adsense program have historically been the most lucrative for serious creators, but Spotify is now shifting the conversation.
Spotify's milestone plaques also signal a shift in transparency. While YouTube creators have long used Play Button milestones as social proof, podcasting has lacked clear public metrics, until now.
Spotify is quietly positioning itself as a YouTube competitor as they both compete neck and neck to be the #1 platform that people turn to for podcasts. Spotify is currently the only major platform focused on long-form video and audio content that can build deep connections with audiences.
With more monetization tools coming, Spotify is not a platform to ignore if you’re serious about investing in your brand long-term.
Don't miss out! Our newsletter covers the latest trends in the creator economy, AI tools for creators, and expert advice on growing your creator business: www.rebel-creator.com/
Koi
Spotify recently launched two huge creator initiatives, which work in a very similar way to YouTube’s creator programs:
- The Creator Milestone Awards: This is Spotify’s version of YouTube’s ‘Play Buttons.’ The Milestone Awards are physical plaques for podcasters who hit 50M, 100M, and 1B streams. This marks the first time that Spotify will be publicly sharing podcast stream counts.
- The Spotify Partner Program: This is Spotify’s version of ‘Adsense,’ which allows creators who meet minimum streaming requirements (2,000 streams and 10,000 hours listened in 30 days) to earn payouts based on Premium user listens and a revenue share from ads on the free tier.
For creators who are already doing podcasts, or thinking of starting, this is a sign to take the leap. YouTube’s play button awards and Adsense program have historically been the most lucrative for serious creators, but Spotify is now shifting the conversation.
Spotify's milestone plaques also signal a shift in transparency. While YouTube creators have long used Play Button milestones as social proof, podcasting has lacked clear public metrics, until now.
Spotify is quietly positioning itself as a YouTube competitor as they both compete neck and neck to be the #1 platform that people turn to for podcasts. Spotify is currently the only major platform focused on long-form video and audio content that can build deep connections with audiences.
With more monetization tools coming, Spotify is not a platform to ignore if you’re serious about investing in your brand long-term.
Don't miss out! Our newsletter covers the latest trends in the creator economy, AI tools for creators, and expert advice on growing your creator business: www.rebel-creator.com/
Photo: Spotify
6 months ago (edited) | [YT] | 160