Two years in, 25 customers, and a lot of hard-won lessons. Kristoff Van Rattinghe, CEO of Sensolus, sits down with Steve Logue, General Manager USA, to reflect on what it really takes to build an IoT business in the US market; from leveraging European success stories to discovering that white trackers outperform black ones in the American heat. ✅ How Sensolus got started: Leveraging Airbus, Veolia, and European use cases to build a quick start in the US ✅ The real challenges: Brand awareness, 24/7 customer expectations, and the balance between local autonomy and global consistency ✅ What's next: Partners, new use cases, and expansion into Canada and Mexico Visit our website: www.sensolus.com/ Follow us on LinkedIn: www.linkedin.com/company/5104774 Join our newsletter: shorturl.at/zuKmB